SAMA ACADEMY TRAINING

SAMA ACADEMY OFFERS INTENSIVE, A LA CARTE TRAINING AND EDUCATION

Workshops for practitioners at all levels and all stages of the SAM journey

 

If you are interested in taking a CORE 0-4 course in
China Standard Time (UTC +5), please join the waitlist.

 

UP NEXT:

*Unless otherwise indicated, all online workshops will take place from 08:30 am – 12:00 pm Central Time-zone (UTC -6), North America on their scheduled day.


SAMA Academy Online - First Quarter 2024
January-March, 2024
Co-creation and quantification of value (Core 2) – March 19-20
 

SAMA Academy Online and In-Person - Second Quarter 2024
April-June, 2024

SAMA Academy Chicago
July 16-18, 2024

SAMA Academy Online - Third Quarter 2024
July-September, 2024

SAMA Academy Online - Fourth Quarter 2024
October-December, 2024

 

Outstanding strategic account managers outperform average ones by a factor of 3X. And our research shows that only 35% of SAMs are performing “above average”
 or “outstanding.”

 

Why SAMA Academy Training?

You can hire so-so SAMs; it’s actually not that hard. But to achieve distinctive, differentiating value for your company, only tailored, competency-driven training will consistently produce ace SAMs who dramatically outperform their peers. SAMA’s training is:

  • Designed specifically for strategic account managers
  • Based on a proven competency model developed from years of benchmarking data
  • Facilitated by a proven network of trainers who are experts in the art and science of strategic account management

 

SAMA ACADEMY OFFERS

In-person training:  Learn, exchange ideas and network with your peers at an in-person training event. Each year, SAMA hosts events in the United States and Europe.

Online training:  These 100% live, 100% online courses bring the knowledge and peer-to-peer networking of live training to the comfort and convenience of your home office. Depending on the course, workshops take place over either two or four consecutive half-days. 

Self-led training:  Learners will be guided through a mix of self-paced learning modules and a virtual online experience consisting of participant-submitted video assignments reviewed and critiqued by an expert. 

Private training:  If you have 15+ people interested in SAMA Academy training, we can work with our training partners to schedule either in-person or online training that fit your company’s needs and schedule. Please contact souder@strategicaccounts.org for more information. 

SAMA’s Certified Strategic Account Manager (CSAM) program provides participants with the skill set, mindset and frameworks to build lasting growth with your company’s most important customers. Learn how.

    a

Academy Workshop Pricing as of January 1, 2023 (per training unit) 

 

Training Unit Fee

   Corporate Member

$995

   Individual Member

$1,045

   Non-Member

$1,195


Classes that require 2 training units:  CORE 0, CORE 1 and all Self-led

We can help you map out your (or your team’s) personal journey based on your present-day strengths and your future objectives. 

All SAMA Academy workshops connect to SAMA’s strategic account management competency model and renowned value co-creation and relationship management framework. Need help with a specific facet of the process of SAM competency? Click on each course description to see how it connects to the SAMA framework and competency model

Need more guidance? SAMA’s Individual Competency Assessment will give you a snapshot of an account manager’s current strengths and weaknesses, which can be used to create a personalized learning and development roadmap. 

Want to see how SAMA’s Individual Competency Assessment can help chart your path to higher growth, more innovation and deeper, more resilient customer relationships? Click here or email assessments@strategicaccounts.org.

Looking for more? SAMA also offers:

 

Many thanks to SAMA's training partners: