WEBINARS

SAMA WEBINARS

Deep learning on demand

  

 

Recent Webinars

 

Value First Then Price: How to Engage Your Customer in a Discussion of Value

November 17, 2021 10:00 AM - 11:00 AM   CENTRAL TIME (US AND CANADA)    

Price will be always part of the discussion, especially in today’s economy. However, there are sales, marketing, pricing and negotiation strategies and programs than can help drive the discussion to Value First Then Price. Companies that are able to do this are 36 percent more profitable than ones that take a “make it up in volume approach.” And companies that buy based on best-measured value are 35 percent more profitable. We need to remind and demonstrate to our key accounts that both buyer and seller can be better off focusing on Value not Price. This webinar will focus on practical and implementable methods, tools and processes to get paid for value.

Speakers:  Andreas Hinterhuber, Associate Professor of Marketing, Università Ca Foscari; Todd Snelgrove, former Global Vice President of Value and Commercial Excellence, SKF                                  

Corporate Members can register by logging in and selecting "Webinar Registration" from the profile page. Individual Members can register by emailing membership@strategicaccounts.org

NO PLAN, NO WIN! Part 1 | A Pragmatic Thought Leadership Discussion on Strategic Account Planning

October 13, 2021 10:00 AM - 11:00 AM   CENTRAL TIME (US AND CANADA)    

A two-part webinar series delivering powerful insight into strategic account planning and sales acceleration trends.

Join SAMA's Managing Director Harvey Dunham and Upland's Chief Revenue Officer Richard Scheig as they engage in a pragmatic thought-leadership discussion that will uncover the current demands for always-on strategic account planning, and demonstrate how to leverage technology to ensure your sales teams are prepared to align strategy with buyer motivation.

Speakers:  Richard Scheig, Chief Revenue Officer, Upland Software and Harvey Dunham, Managing Director, Strategy and Marketing, SAMA

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NO PLAN, NO WIN Part 2 | Discover Proven Solutions for Successful Strategic Account Planning

OCTOBER 21, 2021 10:00 AM - 11:00 AM   CENTRAL TIME (US AND CANADA)     

A two-part webinar series delivering powerful insight into strategic account planning and sales acceleration trends.

Get practical advice from leading enterprises on how to empower your sales force to build the right relationships with your customers while focusing on how to solve their problems. Our guest speakers will reveal how to select the right tech tools to give your revenue team the best chance to increase pipeline, unlock new opportunities and plan for success.

Speaker:  Richard Scheig, Chief Revenue Officer, Upland Software and Harvey Dunham, Managing Director, Strategy and Marketing, SAMA

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List of Past Webinars