SAM Training

Where you need it. When you need it. How you need it. We can help.


SAMA Academy/Training 
in-person, live online and self-led online)

SAMA Academy is a regular series of intensive, hands-on training workshops designed to transform your good SAMs into great ones. Offered several times per year, in-person and live online, these skill-building courses enhance and expand capabilities in specific areas shown time and again to lead to superior business results. Recommended for SAMs, their extended teams and SAM program leaders, many of the workshops offer credit toward SAMA’s Certified Strategic Account Manager (CSAM) program.

Learn more

Strategic Account Manager Certification (CSAM)

SAMA’s Strategic Account Manager Certification program represents the highest mark of professional achievement for strategic account managers. SAMA’s CSAM program provides its graduates with the skill set, mindset and confidence to create lasting, mutually profitable relationships with their customers. With options that can be tailored to your specific needs and those of your company, SAMA offers “training, your way.

Learn more about CSAM!


AC19 interviews - Robyn clip



Customized Training & Consulting

As a global community of practice with a vast network of experts covering every facet of strategic account management, SAMA connects you with consultants, academics and practitioners with proven track records of imparting the skills and knowledge to improve and sustain business results.
Learn more

Ongoing Education for Sustainability

SAMA can select webinars, articles, case studies and original research to extend and sustain the training you’ve already invested in with SAMA.

Resource Library




The Dream Team

We don't partner with a company until we're convinced they're the best at what they do. Each of SAMA's training partners has been thoroughly vetted by companies like yours, proving they offer knowledge and training that (a) works and (b) you can't get anywhere else.


Still not convinced SAMA
training is right for you?



Learn more about the benefits
of SAMA membership