SAM Training

Where you need it. When you need it. How you need it. We can help.


SAMA Academy/Training 
in-person, live online and self-led online)

SAMA Academy is a regular series of intensive, hands-on training workshops designed to transform your good SAMs into great ones. Offered several times per year, in-person and live online, these skill-building courses enhance and expand capabilities in specific areas shown time and again to lead to superior business results. Recommended for SAMs, their extended teams and SAM program leaders, many of the workshops offer credit toward SAMA’s Certified Strategic Account Manager (CSAM) program.

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Strategic Account Manager Certification (CSAM)

SAMA’s Strategic Account Manager Certification program represents the highest mark of professional achievement for strategic account managers. SAMA’s CSAM program provides its graduates with the skill set, mindset and confidence to create lasting, mutually profitable relationships with their customers. With options that can be tailored to your specific needs and those of your company, SAMA offers “training, your way.

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Customized Training & Consulting

As a global community of practice with a vast network of experts covering every facet of strategic account management, SAMA connects you with consultants, academics and practitioners with proven track records of imparting the skills and knowledge to improve and sustain business results.
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Account management skills for sales: How to create growth and retain your most important customers

New offering for your general sales force! SAMA believes that many skills and behaviors used by strategic account managers CAN and SHOULD be cascaded down to all levels of your sales force. This fully virtual training program allows you to equip additional pockets of your sales force with skills already proven to lead to superior business results with large, critical customers.
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The Dream Team

We don't partner with a company until we're convinced they're the best at what they do. Each of SAMA's training partners has been thoroughly vetted by companies like yours, proving they offer knowledge and training that (a) works and (b) you can't get anywhere else.


Still not convinced SAMA
training is right for you?



Learn more about the benefits
of SAMA membership