SAM Training

Where you need it. When you need it. How you need it. We can help.


SAMA Academy (in-person and online)

SAMA Academy is a series of intensive, hands-on training workshops designed to transform your good SAMs into great ones. Offered several times per year, all over the world, these skill-building courses enhance and expand the capabilities in those areas shown to correlate to elevated business results. Recommended for SAMs, extended team members and SAM program leaders, many of the workshops offer credit toward SAMA’s Certified Strategic Account Manager (CSAM) program.

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Strategic Account Manager Certification (CSAM)

SAMA’s Strategic Account Manager Certification program represents the highest mark of professional development for strategic account managers. The customer will be the ultimate judge of a SAM’s professional capabilities, but SAMA’s CSAM program provides its graduates with the skill set, mindset and confidence to create lasting, mutually profitable relationships with their customers. With options that can be tailored to your specific needs and the needs of your company, SAMA offers “training, your way.

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Customized Training & Consulting

As a global community of practice with a vast network of experts in every facet of strategic account management, SAMA connects you with consultants, academics and practitioners with proven track records of imparting the skills and knowledge that improve and sustain business results.
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Ongoing Education for Sustainability

SAMA can select webinars, articles, case studies and original research to extend and sustain the training you’ve already invested in with SAMA.

Resource Library





The Dream Team

We don't partner with a company until we're convinced they're the best at what they do. Each of SAMA's training partners has been thoroughly vetted by companies like yours, proving they offer knowledge and training that (a) works and (b) you can't get anywhere else.


Still not convinced SAMA
training is right for you?


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SAMA Academy Chicago 
July 20-23, 2020

SAMA Academy San Diego
October 12-15, 2020

Download the 2020
SAMA Academy Schedule

SAMA Calendar

Learn more about the benefits
of SAMA membership