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Back 2 the Future
Just when customer account teams and salespeople were beginning to grow accustomed to virtual-only sales and account management, a return to (some) face-to-face interactions is on the horizon. Customer-facing teams need to continue to up their virtual game, even as they learn how to optimize a balance of virtual and in-person engagement. This piece from Vantage Partners explains how.
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McKinsey & Company
With highly effective vaccines bringing the pandemic’s eventual end into view, it’s time to talk about what’s next. McKinsey & Co. offers an exhaustive guide to the trends that will shape the “next normal,” how business will and should adjust, and how society will change as a result. Read it here.
Next-level Training
SAMA's live, virtual training equips strategic account managers and their support teams with the skills and mindset they need to excel in today's business climate.