Forget the "what." SAMA Academy is all about the "how." Using your own customer challenges as a springboard, gain the knowledge, frameworks and tools to forge closer, more profitable relationships with your most important customers.
You May Like:
Creating meshed relationships: A conversation with Arpedio co-founder Ulrik Monberg
When it comes to building lasting customer relationships, it’s not about “contacts” but about fostering like-to-like connections between your teams and your customers’ around shared mutual interest. Doing it in a structured way (i.e., not in Microsoft Excel) around a common language is also key, says Ulrik Monberg, founder of the Danish software firm Arpedio, in the most recent episode of The SAMA Podcast. Listen to his entire conversation with SAMA’s Harvey Dunham here.
SAMA Annual Conference
New Dates! November 9-11, 2020
Learn directly from the best and the brightest. SAMA's conferences offer three days of visionary keynotes, practical workshops and unparalleled networking with the foremost practitioners of strategic customer management.