SAMA | Become essential to your customer

Registration for SAMA's 2022 Annual Conference is now open! Learn more.

Helping you become essential to your customers

We empower you with knowledge, training and tools to grow your most important customer relationships.

The glue binding you to your customers isn’t as strong as you think it is. 71% of B2B customers report being willing to switch suppliers whenever necessary. The key to eliminating strategic account defections is to become essential to your customers.

SAMA enables world-class companies to gain competitive advantage and secure market position by helping them build world-class capabilities around strategic account management. We do this through our unique position as the convener of the largest, most diverse community of strategic accounts practitioners in the world. We tap them for insights, benchmarking and best practices, which we then share with the entire community.

➊ Knowledge &
best-practice sharing

Our community comprises hundreds of the world’s foremost B2B enterprises, who have all mastered the art of becoming indispensable to their customers. We mine them for insights and best practices and then share them with SAMA members through webinars, case studies, research and more.
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➋ Tools to benchmark your program or individual account managers

Having worked with hundreds of companies and thousands of strategic, key and global account managers, we have a wealth of data on how the best do what they do — and the tools to benchmark against to help you guide resource investments.

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➌ Tailored, competency-driven training & certification

The best strategic and key account managers outperform average ones by a factor of 3X. We train and certify SAMs, KAMs and GAMs to develop the skills they need to co-create sustainable, long-term value with and for their strategic customers.

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➍ Connections

Whether you are looking for the WHAT, the HOW or the WHO, SAMA can connect you with people who have “been there, done that.” Through live and virtual conferences, symposia and peer-to-peer matchmaking, we are the conveners of the largest community in the world dedicated to the application of strategic account management.

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What a year! Here are the 5 most popular SAMA blog posts from 2021.

“Ten Insights on the Future of SAM”
“Character Matters: Learn How to Become a Better SAM”
“Want to Accelerate Your SAM Journey? Start a Center of Excellence”
“The 10K Filing: The Most Important Document Most SAMs Never Read”
“Break & Glue: The Art of Capturing Complex 'Mega-Accounts' in CRM”

Make sure you never miss a post! Subscribe to the SAMA blog today.

Now available:

Visit the SAM Solution Center

As a nonprofit association, we don’t ascribe to any specific tool, method or process – which means we’re free to partner with any organization we think is bringing fresh, relevant impact to the world of strategic account management. The SAM Solution Center is an offsite marketplace where you're free to explore and interact with a growing list of companies whose tools, consulting, training and/or solutions are devoted to elevating the art and science of strategic account management.

Ready to dig in? Visit now.

RESEARCH:

Return on Character® for Sales

Participate in a groundbreaking research opportunity that brings high character leadership to our industry AND gives participants a path toward using their character as a competitive advantage. Become a participant in Return on Character for Sales research and be a part of a new concept and community in our industry that brings character science to sales. This new-to-industry research is anticipated to profoundly shift how we think about selling and account management. Learn more and participate.