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That's a wrap!
Looking back, 2022 was jam-packed with great resources. In case you missed anything, and because we're feeling the spirit of the season, we've listed some of the best of the best. After all, sharing is caring!
Blogs: Mastering Competing Demands in SAM by Embracing Paradoxical Thinking, How to Sell Innovative Ideas (When Everyone’s Terrified to Take Risks), Sustaining Profitability: Measuring and Quantifying the ROI of a SAM Program
Resources: The Future of KAM, Using a Coach Approach with Your Customer to Deepen the Relationship
Podcasts: The Secrets of Successful Strategic Account Management, Customer, Advisory Boards: Strengthening Strategic Relationships, The Key Account at Bellevue University
SAMA Academy:
Find what works for you on the 2023 calendar!
SAMA Academy is designed to transform your good SAMs into great ones. Offered throughout the year, in-person and live online, these skill-building courses enhance and expand capabilities in specific areas shown time and again to lead to superior business results. Recommended for SAMs, their extended teams and SAM program leaders, many of the workshops offer credit toward SAMA’s Certified Strategic Account Manager (CSAM) program. Learn more.
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Customers Win, Suppliers Win With Gus Maikish And Noel Capon
When customers win, suppliers win. But what does that mean in pratice? Hear the story of how Gus Maikish capped off his career at IBM by orchestrating an incredible turnaround in a newly created position as the Managing Director of his global strategic account globally. Noel Capon, Adjunct Professor of Marketing at Columbia University in NYC, puts into perspective the importance of Gus’s work and how his experience has given rise to new insights into the acumen of what a great SAM needs to master and deploy. Listen now.
