The glue binding your customers to you isn’t as strong as you think it is. 71% of B2B customers report being willing to switch suppliers whenever necessary. The key to eliminating strategic account defections is to become essential to your customers.



2024 SAMA Annual Conference

May 21-23, 2024
Fontainebleau Miami Beach Hotel

Celebrate SAMA's 60th in Miami! Learn more.

SAM Solution Center

Tools, resources and knowledge from experts in the SAMA community.


Knowledge & best-practice sharing

The SAMA community comprises the largest, most diverse community of strategic accounts practitioners in the world, and we mine them continuously for insights and emerging practices.
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Tools to benchmark your program or strategic account managers

Need real data to justify and/or guide investment in your strategic account management initiative? Our individual competency assessment and SAM program assessment will show how you compare to hundreds of other global B2B companies in our database.  Get started


The best strategic and key account managers outperform average ones by a factor of 3X. We have trained thousands of SAMs, KAMs and GAMs to produce outsize growth and profitability by delivering differentiating value to their customers.  Learn more

Connections that matter

Whether you are looking for the what, the how or the who, SAMA can connect you with SAM practitioners who have overcome the exact challenge(s) you’re facing. It’s literally what we’re here for.
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Complex relationship

The relationship between procurement and sales teams has always been something of a power struggle. As part of the 2023 Global Supplier Management Research Report, SAMA's Harvey Dunham and Christopher Jensen offer insights on procurement in the post-pandemic landscape and how procurement can genuinely become a customer of choice.
Read more.

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Executive Presence for Strategic Account Managers

SAMs are expected to collaborate effectively with customer contacts at all levels. One of the most critical stakeholders we work with are senior-level executives. C-suite executives have high expectations, and we must be at our best to meet and exceed them. For us to confidently connect with these individuals, our executive presence must be strong.
Watch the webinar.

SAMA 2024 Annual Conference:

Celebrate SAMA's 60th anniversary at our 2024 Annual Conference in Miami, FL May 21-23!

Join us at the legendary Fontainebleau Miami Beach hotel to explore three parallel tracks, focusing on Critical Skills for Strategic Account Managers, SAM Program Design and Management, and SAM Talent Development — specifically designed to deliver maximum impact for you and your organization. With six decades of dedication to excellence, our conference continues to showcase best practices and unparalleled expertise, and we invite you to shape the future of strategic account management with us. Learn more or REGISTER NOW.

“SAMA provides us access to best practices, training and research in the areas of strategic account management from innovative selling organizations, including our own successful customers who are members as well. Corporate membership has proven to be an excellent investment in building and sustaining a world-class global sales force.”




2024 Annual Conference:

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