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Ready, Set, Go! Putting More Action Into Your Strategic Account Planning
Let’s be honest: Most account plans don’t actually drive the value that we hoped for them to drive. Most of the time, they are a time-consuming exercise on "what we’ve done," with never enough about "what we’re going to do.” Join Greg Callahan of Bain & Company — Partner and Founder of Coro Account Planning — as he shares how he helps clients drive a 20-40% increase in booking through better account planning. Watch now.
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Customers Win, Suppliers Win With Gus Maikish And Noel Capon
When customers win, suppliers win. But what does that mean in pratice? Hear the story of how Gus Maikish capped off his career at IBM by orchestrating an incredible turnaround in a newly created position as the Managing Director of his global strategic account globally. Noel Capon, Adjunct Professor of Marketing at Columbia University in NYC, puts into perspective the importance of Gus’s work and how his experience has given rise to new insights into the acumen of what a great SAM needs to master and deploy. Listen now.
SAMA Academy:
Find what works for you on the 2022 calendar!
SAMA Academy is designed to transform your good SAMs into great ones. Offered throughout the year, in-person and live online, these skill-building courses enhance and expand capabilities in specific areas shown time and again to lead to superior business results. Recommended for SAMs, their extended teams and SAM program leaders, many of the workshops offer credit toward SAMA’s Certified Strategic Account Manager (CSAM) program. Learn more.
