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Yes! Artificial Intelligence (AI) Can Help SAMs Co-Create Value With Their Customers!
A Harvard Business Review article, Can AI Really Help You Sell? shared several great use cases that definitively answer this question. We here at SAMA loved the article so much that we asked the authors to join us on our podcast to further discuss their findings. Listen up, as Jim Dickie and Barry Trailer talk about AI as a pivotal tool that stands to create seismic shifts in strategic account management.
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Creating Competitive Immunity by Deep Customer Discovery
Disruptions over the last couple years emphasized just how critical it is for SAMs to understand their customers’ needs, develop a network of supporters, and identify senior-level decision makers to gain access and deliver a customer-focused message.
These skills are anything but “basic.” Understanding your customers’ business and leveraging that deep insight with senior leaders are vital and challenging skills to develop. This webinar is for new and experienced SAMs working with dynamic customers — where the stakes are high, and the payoffs are huge.
SAMA Academy:
Find what works for you on the 2023 calendar!
SAMA Academy is designed to transform your good SAMs into great ones. Offered throughout the year, in-person and live online, these skill-building courses enhance and expand capabilities in specific areas shown time and again to lead to superior business results. Recommended for SAMs, their extended teams and SAM program leaders, many of the workshops offer credit toward SAMA’s Certified Strategic Account Manager (CSAM) program. Learn more.
