New on the SAMA podcast:
Remember how hard it was adjusting to the “new normal” at the start of the pandemic? Our latest guest on the SAMA podcast had to do all that at a new company, as a new SAM and with a new customer. What did she learn, and what would she do differently? Listen here.
Why should you as a SAM or leader of SAMs care about sustainability? Because your customers care. Edmund Bradford, of Market2Win and The Good Growth Academy, explains not just what and why but how. Get smart!
REGISTRATION IS OPEN!
Building trust and deepening relationships with our key customers has never been more important. Join SAMA and the global SAM/KAM community virtually for two days of sharing lessons learned from the past 1.5 years and exploring the opportunities and challenges that lay ahead. Learn more.
SAMA Leadership Studio
A peer exchange on leading SAM transformation
SAMA invites you to a series of facilitated, structured-yet-spacious, leadership dialogues with your cross-industry peers we'll shape a perspective on what will matter most and next for SAM leadership within the context of your companies ongoing transformation or reinvention.
3 sessions of 2 hours each (coming Fall 2021). Learn more.