SAMA

The Strategic Account Management Association is a B2B nonprofit focused on advancing the strategic, key and global account management profession

We focus on helping our members dramatically increase their sales, profits and customer satisfaction with their strategic customers through improved collaboration and innovation
WORLD CLASS MEMBERSHIP

Networking, training, research and best-practice exchange for
those managing strategic customer relationships
KNOWLEDGE LEADER

Guidance or enrichment, SAMA’S goal is to
take you to the next level
TRAINING AND COACHING THE
SAM PROFESSIONAL

Integrating people & technology for real-time industry
SAM best practices
Exclusively focused on SAM skill-building and professional development

SAMA Academy San Diego
October 14 - 17, 2019 San Diego, California
We've moved!

SAMA's new address is
200 W. Madison St., Ste 1040
Chicago, IL 60606

The Strategic Account Management Association (SAMA) exposes companies around the globe to tools, methods and processes that enable them to forge closer relationships with their most strategic customers and co-create new sources of sustainable, customer-driven growth.

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Training

Results-driven training available on four continents. Customizable in-house training, for both the SAM and the strategic customer-centric organization. The world’s most trusted certification program for strategic and key account managers.

Events

The world’s largest gatherings of strategic account management professionals, in Europe and North America. One-off symposia featuring senior SAM practitioners, restricted to SAMA members only. Exclusive networking events co-hosted with our eminent Corporate Member companies.

Knowledge + Research

Thousands of exclusive resources for emerging and mature strategic account management programs. Applied research in areas of direct import for both the SAM and the SAM organization. Tools and apps designed for strategic account managers.

Concierge Services

Access to SAMA’s unparalleled network of member companies, which include many of the world’s foremost innovators and market movers. Personalized concierge service connecting you with on-the-nose resources, dynamic networking and best-practice exchange.

COMPANIES INDICATE THAT THE RATE OF GROWTH IS MORE THAN DOUBLE FOR STRATEGIC ACCOUNTS VERSUS NON-STRATEGIC ACCOUNTS

SAMA is