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Need to brush up on the fundamentals of strategic account management?
SAMA has developed three foundational frameworks to help guide you: (1) A repeatable, scalable process for co-value creation; (2) a 10-piece blueprint for creating and maintaining a successful strategic accounts program and (3) the fundamental competencies required to successfully perform in the SAM role.
We've pulled together dozens of resources for you in the SAMA Knowledge Series.
At a typical, in-person conference you're forced to choose between multiple relevant sessions in the same time slot. With Virtual Pan-European Conference, you can take in every single session and come back to them again so you don't miss a thing.
Forget the "what." SAMA Academy is all about the "how." Using your own customer challenges as a springboard, gain the knowledge, frameworks and tools to forge closer, more profitable relationships with your most important customers.
SAMA Annual Conference
New Dates! November 9-11, 2020 | San Diego
Learn directly from the best and the brightest. SAMA's conferences offer five total days of visionary keynotes, practical workshops and unparalleled networking with the foremost practitioners of strategic customer management.