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A conversation between SAMA and Boston Consulting Group's Jonathan Van Wyck discussing what suppliers can do to become an integral part of their strategic customers' digital transformation journey.
11-12 March | Prague
SAMA Annual Conference
May 18-20 | San Diego
Learn directly from the best and the brightest. SAMA's conferences offer five total days of visionary keynotes, practical workshops and unparalleled networking with the foremost practitioners of strategic customer management.
SAMA Academy Ft. Lauderdale
February 10 -13
Forget the "what." SAMA Academy is all about the "how." Using your own customer challenges as a springboard, gain the knowledge, frameworks and tools to forge closer, more profitable relationships with your most important customers.