Forget the "what." SAMA Academy is all about the "how." Using your own customer challenges as a springboard, gain the knowledge, frameworks and tools to forge closer, more profitable relationships with your most important customers.
All too often, our messaging is confusing, overly detailed, too sender-oriented and much too focused on "how it works" at the expense of "why you should care." Register for the free Virtual Pan-European Conference session “Cracking the code on C-suite messaging” to learn how to deliver C-suite-targeted messaging that is tight, crisp, simple and customer-problem-centric.
See what else is happening at SAMA's Virtual Pan-European Conference.
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Need to brush up on the fundamentals of strategic account management?
SAMA has developed three foundational frameworks to help guide you: (1) A repeatable, scalable process for co-value creation; (2) a 10-piece blueprint for creating and maintaining a successful strategic accounts program and (3) the fundamental competencies required to successfully perform in the SAM role.
We've pulled together dozens of resources for you in the SAMA Knowledge Series.
SAMA Annual Conference
New Dates! November 9-11, 2020 | San Diego
Learn directly from the best and the brightest. SAMA's conferences offer five total days of visionary keynotes, practical workshops and unparalleled networking with the foremost practitioners of strategic customer management.