With in-person meetings these days rare or non-existent, strategic account managers face more pressure than ever to be...well...AMAZING. You're being asked to help your customers navigate an avalanche of risks, maintain customer C-level relevance in a world of noise and uncertainty, align your own company around your customers' most urgent needs — and to do all this without the usual support and camaraderie of your colleagues. No pressure!
SAMA's live, virtual training equips strategic account managers and their support teams with the skills and mindset they need to excel in today's business climate.
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TACKLING "EXTREME" NEGOTIATIONS WITH CUSTOMERS
When staring down a tough negotiation, have you ever acted on the impulse to take control of the situation? To act fast and act decisively? While for many this instinct is deeply ingrained, it's also probably counter-productive.
Negotiations experts Vantage Partners share this and other lessons borrowed from the U.S. military and the world of battlefield negotiations. Not only do the authors share five widely practiced negotiation missteps, they also offer up five corresponding strategies to help guide your next negotiation toward a more mutually productive outcome.
Read their piece here: https://blog.strategicaccounts.org/2020/08/03/extreme-negotiations-with-customers
SAMA Virtual Annual Conference
November 9-11, 2020
While the world feels less predictable than ever before, one thing is certain: Your company's fortunes depend on your relationships with your most important customers. That means you need answers on how to swiftly and decisively adapt to their shifting needs and expectations. With more than 25 sessions featuring live chat and Q&A, post-session speaker roundtables, virtual networking events and customizable one-on-one workshops, it's the SAMA Annual Conference you know and love — only this time, it's virtual.