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The B2B customer is on a journey to radically transform its buying approach through the professionalization of its procurement function. In many cases, procurement is already either THE major influencer or effectively the decision maker on what to buy from whom. This webinar will draw on the experience of host Jens Hentschel's procurement background to shed light on what makes procurement tick and how to deal with them effectively.
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How COVID changed the sales world forever
Many in strategic account management have yet to realize is that the changes wrought by COVID are (1) much broader that we thought and (2) likely permanent. Using the framework of the sales model, sales meeting and sales message, Oratium CEO Tim Pollard outlines the seven ways the “pivot to virtual” will most significantly impact sales and SAM.
Coming Soon:
SAMA Leadership Studio
A peer exchange on leading SAM transformation
SAMA invites you to a series of facilitated, structured-yet-spacious, leadership dialogues with your cross-industry peers we'll shape a perspective on what will matter most and next for SAM leadership within the context of your companies ongoing transformation or reinvention.
3 sessions of 2 hours each (coming Fall 2021). Learn more.
