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With customer integration increasing, it creates additional complexity to build trustworthy relationships and partnerships. SAMs’ own organizations are evolving and often centralizing, adding more to the SAM’s plate not only in terms of skill set but also number of accounts, expectations for growth and required competencies. Read more...
SAMA Annual Conference
New Dates! November 9-11, 2020 | San Diego
Learn directly from the best and the brightest. SAMA's conferences offer five total days of visionary keynotes, practical workshops and unparalleled networking with the foremost practitioners of strategic customer management.