We empower you with knowledge, training and tools to grow your most important customer relationships.
The Strategic Account Management Association (SAMA) equips B2B companies around the world with resources, processes and best practices that enable them to become and remain essential to their most important customers.
So how can SAMA help you position your customers at the center of your corporate strategy?
We partner with companies to launch, enhance and perfect their strategic and key account management programs. We do this by connecting them with the largest community in the world of exceptional strategic accounts practitioners.
SAMA Events
We mentor companies on how to co-create value with their most important customers. We do this by offering access to knowledge and insights you can't find anywhere else.
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Great strategic and key account managers outperform average ones 3-to-1. We train and certify SAMs/KAMs to develop the skills they need to co-create sustainable, long-term value with and for their strategic customers.
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With customer integration increasing, it creates additional complexity to build trustworthy relationships and partnerships. SAMs’ own organizations are evolving and often centralizing, adding more to the SAM’s plate not only in terms of skill set but also number of accounts, expectations for growth and required competencies. Read more...
SAMA Annual Conference
New Dates! November 9-11, 2020 | San Diego
Learn directly from the best and the brightest. SAMA's conferences offer five total days of visionary keynotes, practical workshops and unparalleled networking with the foremost practitioners of strategic customer management.
Forget the "what." SAMA Academy is all about the "how." Using your own customer challenges as a springboard, gain the knowledge, frameworks and tools to forge closer, more profitable relationships with your most important customers.
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