The glue binding your customers to you isn’t as strong as you think it is. 71% of B2B customers report being willing to switch suppliers whenever necessary. The key to eliminating strategic account defections is to become essential to your customers.



2024 SAMA Pan-European Conference

October 9-10, 2024
Imperial Riding School, Autograph Collection | Vienna, Austria

Join us in Vienna! Learn more.

SAMA Academy Chicago
IN-PERSON Training July 16-18  |  Learn more!

SAM Solution Center

Tools, resources and knowledge from experts in the SAMA community.


Knowledge & best-practice sharing

The SAMA community comprises the largest, most diverse community of strategic accounts practitioners in the world, and we mine them continuously for insights and emerging practices.
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Tools to benchmark your program or strategic account managers

Need real data to justify and/or guide investment in your strategic account management initiative? Our individual competency assessment and SAM program assessment will show how you compare to hundreds of other global B2B companies in our database.  Get started


The best strategic and key account managers outperform average ones by a factor of 3X. We have trained thousands of SAMs, KAMs and GAMs to produce outsize growth and profitability by delivering differentiating value to their customers.  Learn more

Connections that matter

Whether you are looking for the what, the how or the who, SAMA can connect you with SAM practitioners who have overcome the exact challenge(s) you’re facing. It’s literally what we’re here for.
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You Might LIKE:

Read, Watch, and Listen: Explore SAMA’s summer list of resources for valuable insights from a diverse range of experts and perspectives on best practices in strategic account management.

From Beginning to Winning: Critical Building Blocks for Building and Sustaining a Strategic Accounts Program

Join Todd Lenhart, Managing Partner at PMI, and Patrick Engkjer, Head of Strategic Accounts at Sanofi, as they unveil the essential elements for launching and maintaining a successful SAM program. Explore why SAM programs are vital, key success factors, program blueprinting, and strategies for delivering customer value.

Customer-First Strategic Account Management

Delve into customer-centric strategies with Dr. Stephen Timme and Ben Cagle of FinListics Solutions. Discover cutting-edge insights and a step-by-step template for crafting customer-first account management plans, based on research conducted by SAMA and FinListics Solutions.

What’s In A Name? Turns Out — Everything!

Uncover the blueprint for SAM success with LP Building Solutions, the 2023 SAMA Excellence Award winner for Outstanding Young Program of the Year. Learn how their SAM program propelled company growth, shifting from commodity to value-added solutions. Explore executive sponsorship, organizational structure, account-based marketing, and more.

Why You Need to Stress Test Your Strategies (and Tactics)

Arjan Singh, consultant and adjunct professor at Southern Methodist University, advocates for a military-inspired approach to scenario planning. Join this episode of Harvard Business Review's IdeaCast to explore Singh's method of guiding companies through 'war games,' evaluating strategy resilience, and fostering innovation.

Defining Your ‘True North’: A road map to successful transformation

Discover McKinsey & Company's insights into successful transformation. Align business goals with strategies, focus on key performance areas, and integrate changes seamlessly into operations to unlock long-term advantages in today's uncertain business landscape.

“SAMA provides us access to best practices, training and research in the areas of strategic account management from innovative selling organizations, including our own successful customers who are members as well. Corporate membership has proven to be an excellent investment in building and sustaining a world-class global sales force.”




2024 Pan-European Conference:

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