The glue binding your customers to you isn’t as strong as you think it is. 71% of B2B customers report being willing to switch suppliers whenever necessary. The key to eliminating strategic account defections is to become essential to your customers.



2023 Pan-European Conference
October 18-19  |  Dublin, Ireland


November 1-2, 2023   |   Virtual

A FREE look into technology tailored to strategic account management. Learn more.

SAM Solution Center

Tools, resources and knowledge from experts in the SAMA community.


Knowledge & best-practice sharing

The SAMA community comprises the largest, most diverse community of strategic accounts practitioners in the world, and we mine them continuously for insights and emerging practices.
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Tools to benchmark your program or strategic account managers

Need real data to justify and/or guide investment in your strategic account management initiative? Our individual competency assessment and SAM program assessment will show how you compare to hundreds of other global B2B companies in our database.  Get started


The best strategic and key account managers outperform average ones by a factor of 3X. We have trained thousands of SAMs, KAMs and GAMs to produce outsize growth and profitability by delivering differentiating value to their customers.  Learn more

Connections that matter

Whether you are looking for the what, the how or the who, SAMA can connect you with SAM practitioners who have overcome the exact challenge(s) you’re facing. It’s literally what we’re here for.
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Webinar – Executive Presence for Strategic Account Managers

Strategic Account Managers are expected to collaborate effectively with customer contacts at all levels. One of the most critical stakeholders we work with are senior-level executives. C-suite executives have high expectations, and we must be at our best to meet and exceed them.

For us to confidently connect with these individuals, our executive presence must be strong. Our preparation, image, message delivery, and conduct all have an impact on the customer, for better or worse. Mark Shonka, Co-CEO, IMPAX Corporation, answers the question, “What is executive presence, and how do I develop it?” This webinar will provide usable ideas to help any SAM assess and strengthen their executive presence.  Watch now.

You might like:

Developing amazing SAMs at Airbus Defence and Space

Airbus Defence and Space adapted the training of its key account managers (KAMs) to develop a three-stage program which utilizes external experts and a simulation-based online game.
Author(s): Edmund Bradford, Managing Director, Market2Win Ltd, and Andreas Pilz, Head of KAM Program, Airbus Defence and Space  Read the article.

SAMA Academy:

Find what works for you on the 2023 calendar!

SAMA Academy is designed to transform your good SAMs into great ones. Offered throughout the year, in-person and live online, these skill-building courses enhance and expand capabilities in specific areas shown time and again to lead to superior business results. Recommended for SAMs, their extended teams and SAM program leaders, many of the workshops offer credit toward SAMA’s Certified Strategic Account Manager (CSAM) program.    Learn more.

“SAMA provides us access to best practices, training and research in the areas of strategic account management from innovative selling organizations, including our own successful customers who are members as well. Corporate membership has proven to be an excellent investment in building and sustaining a world-class global sales force.”