The Strategic Account Management Association (SAMA) exposes companies around the globe to tools, methods and processes that enable them to forge closer relationships with their most strategic customers and co-create new sources of sustainable, customer-driven growth.

 

 

 

 

Training


Results-driven training available on four continents. Customizable in-house training, for the both the SAM and the strategic customer-centric organization. The world’s most trusted certification program for strategic and key account managers.

Events


The world’s largest gatherings of strategic account management professionals, in Europe and North America. One-off symposia featuring senior SAM practitioners, restricted to SAMA members only. Exclusive networking events co-hosted with our eminent Corporate Member companies.

Knowledge + Research


Thousands of exclusive resources for emerging and mature strategic account management programs. Applied research in areas of direct import for both the SAM and the SAM organization. Tools and apps designed for strategic account managers.

Concierge Services


Access to SAMA’s unparalleled network of member companies, which include many of the world’s foremost innovators and market movers. Personalized concierge service connecting you with on-the-nose resources, dynamic networking and best-practice exchange.

 

 

COMPANIES INDICATE THAT THE RATE OF GROWTH IS MORE THAN DOUBLE FOR STRATEGIC ACCOUNTS VERSUS NON-STRATEGIC ACCOUNTS

 

 

SAMA is

100%

SAM-focused

11,000

Community of 11,000+ strong practitioners, consultants, academics and other thought leaders

54

years in business. It’s in our DNA.

125+

Global footprint: more than 125 countries represented

2K

Close to 2,000 pieces of original content on all facets strategic customer relationship management

 

CORPORATE MEMBERS