Why Most KAM Programs Fail — and How to Fix Them
In this episode of The SAMA Podcast, Namita Powers — Partner at ZS and member of SAMA’s Board of Directors — unpacks...
Enabling Sales Execution With AI and Technology
In this episode of The SAMA Podcast, Gordon Galzerano sits down with Brian Dietmeyer, CEO of CloseStrong, to explore how AI and...
Disrupting Legacy Models: Wajax’s Transformative SAM Journey
Disrupting Legacy Models: Wajax's Transformative SAM Journey Discover how Wajax, one of Canada’s oldest industrial companies, transformed into a customer-centric powerhouse through...
Executive Conversation Series — Part 3: Research and Preparation for C-Level Meetings
Executive Conversation Series — Part 3: Research and Preparation for C-Level Meetings In Part 3 of the recent Executive Conversation series, SAMA...
Executive Conversation Series — Part 2: View from the C-Suite
Executive Conversation Series — Part 2: View from the C-Suite What really drives decision-making at the executive level? In the next installment...
Executive Conversation Series — Part 1: The Evolving C-Suite
Executive Conversation Series — Part 1: The Evolving C-Suite In this kickoff episode of The SAMA Podcast's Executive Conversation Series, SAMA...
GenAI in SAM: What’s Real, What’s Hype, and What to Do Next
GenAI in SAM: What’s Real, What’s Hype, and What to Do Next Forget the buzzwords — this episode of The SAMA Podcast...
Leading with Heart and Mind: The Human Side of SAM
Leading with Heart and Mind: The Human Side of SAM In this episode of The SAMA Podcast, Janti Masani, CEO of CXO...
C-Level and Executive Sponsorship
The SAMA Podcast: C-Level and Executive SponsorshipIn this episode of The SAMA Podcast, Gordon Galzerano, SAMA’s President & CEO, talks with Nic...