Practical, impactful research for the SAM professional
With a commitment to publishing the highest quality research, our unbiased editorial process sets the standard for publications and helps you stay ahead of the curve with your strategic accounts.
Uncovers actionable insights into SAM best practices of direct import to strategic account management professionals
Promotes the long-term advancement of the strategic account management profession to adapt and thrive in continually changing global business and economic conditions
Investigates and documents new and emerging practices that introduce competitive innovations in the practice of key account management
Interested in partnering with SAMA on one of our research projects? Contact Joel Schaafsma at email@example.com to learn how you can get involved.