The most recognized certification for strategic account management professionals and program heads
Step 1 – Pre-certification 360º competency assessment to set competency baseline and establish certification goals
Step 2 – Successful completion of CORE curriculum (7 training units through SAMA Academy events) + coaching guidelines for manager
Step 3 – Mid-term review and personalized coaching session
Step 4 – Successful completion of elective requirements (2 training units through SAMA Academy events)
Step 5 – Post-coursework 360º competency assessment executive-level briefing and presentation demonstrating successful application of learned behaviors
SAMA estimates it taking 12-18 months for a candidate to complete the CSAM program
SAMA certification isn’t about just completing a set of courses or passing a test. Certification is only bestowed after a candidate delivers an executive-level briefing demonstrating successful application of training with real accounts.