A SAMA PARTNERSHIP
Account Managers, Regional/Territorial Account Managers, Sales Professionals, Cross-functional strategic account team support members
Level of proficiency:
Badge of Program Completion
January 17-March 1, 2022
(Live, virtual sessions are scheduled every Tuesday, from 8:00am-10:00 am CST)
SAMA welcomes you to “Account management skills for sales: How to create growth and retain your most important customers,” a fully virtual, blended training program that equips the new-to-role account manager and/or sales professional to:
Build front-line salespeople’s skillset and mindset to effectively engage large and/or important accounts with behaviors that have been proven to drive growth. Begin shifting mindsets from “product-based” to “customer-centric” while positioning your firm as a true value-add solution supplier and stop customers from seeing you as “just another vendor.”
Participants will be equipped with a repeatable account-centric selling process and playbook integrating more than 20 proven principles and tools – downloadable, ”smart” editable templates that structure thinking and guide application of leading account management practices.
Click here to view program outline
Account management skills for sales: How to create growth and retain your most important customers runs over two months, with participants expected to invest approximately three days of time over the duration of the course. Workshops will be limited to 15 participants to maximize personal attention and coaching from faculty instructors. Over the course, participants will have ample opportunity to interact with peers, exchange ideas and share learnings with leading-practice account managers through online communities of practice and SAMA events.
Each participant will receive:
The Summit Group is a global sales performance improvement company. We build salespeople into authentic business professionals. Since 1993, we've helped international clients optimize their sales performance through consultancy and customized training solutions.
The Summit Group has accelerated leading companies' distinguishing go-to-market execution in more than sixty countries. We train sales organizations how to effectively develop unique business value for their customers, resulting in immediate revenue growth, increased customer loyalty and elevated consultative relationships.
Our unique, pragmatic approach ensures distinction and differentiation through the delivery of business simulation skill-based training. We focus on consultative-based relationships, uncovering and developing customer needs and requirements, and building value-based solutions that leverage the organization's value capabilities and directly align with customer needs.