Ninety-five percent of last year's conference attendees rated last year's events either "excellent" or "very good." Who are they? The most common roles for attendees are KAM program director, strategic/key/global account manager, account team member, field sales supporting key customers, sales and marketing executive, senior management (BU and geography), sales support and operations, sales training and development, human resources, chief sales officer.

It’s not just what you know but who you know. Gather tools, insights and contacts from the leading minds working B2B. Each year, SAMA’s Annual and Pan-European conferences draw close to 1,000 professionals working at all levels, and in all roles, of the strategic account management organization. Why do they return year in and year out? To gather tools, insights and contacts from the leading minds working in B2B.