SAMA brings the strategic account management community together
"It was useful to hear about how quickly a program can be changed with support from the top internally and the use of consutants to drive this. Also how they got insight from customers and used this to drive change. A very good session."
"Really enjoyed the SAMA Conference, looking forward to putting my learnings into practice."
“My favorite part is the best-practice sharing and how challenges have been faced and overcome/addressed by others who are further along the SAM journey than we are.”