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Events Calendar





  SAMA Webinar:
  Negotiations in the New Normal


 Limited time 

 On demand 

  SAMA Virtual Annual



COVID-19 UPDATE:  Dear friends: SAMA is at its core a community. That is why at this time of grave uncertainty, the health, well-being and peace-of-mind of all of you is our highest priority. We have made the difficult decision to host all in-person events virtually through the end of 2020.  We will update this page immediately if and when any changes occur.

Virtual events (webinars, online training, etc.) will not be affected and will take place as scheduled. Please bookmark this page for future updates. We are also available to facilitate virtual services for you and your team, including benchmarking, coaching, customized training, and program and individual assessments. In the meantime, be safe, be well, and please know that SAMA will continue to be here for you when you need us.

SAMA conferences

Become and remain essential to your most strategic customers. This year's SAMA conferences drew close to 1,000 professionals working at all levels, and in all roles, of the strategic accounts organization. Why do they return year after year? Because SAMA equips them with cutting-edge knowledge, tools and insights they need to remain business relevant in these turbulent times.


2021 SAMA Academies

SAMA Academy Online

February 1 - 26, 2021

April 5 - 29, 2021

July 12 - August 5, 2021

October 11 - November 5, 2021

SAMA Academy Chicago*

July 20 - 23, 2021

SAMA Academy Europe*

September 28 - 30, 2021

SAMA Academy San Diego*

October 18 - 21, 2021

* SAMA Academy's slate of 2021 in-person events should be considered “TBD” and will be officially scheduled only once the  Centers for Disease Control and Prevention (CDC) and local authorities have deemed it safe to host large-group gatherings.



Many thanks to SAMA's top-notch providers: