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    WE CONNECT YOU WITH THE LARGEST GLOBAL COMMUNITY OF SAM PROFESSIONALS

   

Events Calendar

 

 

 June 

June 16

  Webinar: 
  Managing industrial industry
  customer relationships in
  uncertain times

 

 June 

June 24

  Webinar: 
  Building a strong foundation for
  account-planning success

 

 July 

July 16

  Webinar: 
  Coopetition with customers

 

 July 

6-30

  SAMA Academy - Virtual
  July 2020

 

 Sept/Oct 

Sept 29 -
Oct 27

  SAMA Academy Online: E1 -
  Critical skills for strategic account
  managers

 

 October 

TBA

  SAMA Academy - Virtual
  October 1-31, 2020

 

 November 

9-11

  SAMA Annual Conference
 
Hotel del Coronado,
  Curio Collection by Hilton
  November 9-11, 2020

 

 

COVID-19 UPDATE:  Dear friends: SAMA is at its core a community. That is why at this time of grave uncertainty, the health, well-being and peace-of-mind of all of you is our highest priority. We have made the difficult decision to postpone our Annual Conference until the fall, November 9-11, at the time of this update (05/22/2020), SAMA in-person Academy will be hosted virtually through the end of 2020.  We will update this page immediately if and when any changes occur.

Virtual events (webinars, online training, etc.) will not be affected and will take place as scheduled. Please bookmark this page for future updates. We are also available to facilitate virtual services for you and your team, including benchmarking, coaching, customized training, and program and individual assessments. In the meantime, be safe, be well, and please know that SAMA will continue to be here for you when you need us.
 

SAMA conferences

It’s not just what you know but who you know. Gather tools, insights and contacts from the leading minds working B2B. Each year, SAMA’s Annual and Pan-European conferences draw close to 1,000 professionals working at all levels, and in all roles, of the strategic account management organization. Why do they return year in and year out? To gather tools, insights and contacts from the leading minds working in B2B.
 

Save the date:
SAMA 2021 Annual Conference
May 24-26, 2021
Omni Nashville Hotel | Nashville, TN

 

2020 SAMA Academies  Download schedule

Virtual
July 6-31, 2020

  • SAM playbook: Foundational skills for driving superior customer results (CORE 0)
  • Co-discovery and strategic account planning (CORE 1)
  • Co-creation & quantification of value (CORE 2)
  • Managing the customer relationship and value journey (CORE 4)
  • Leading and managing a multifunctional team (E3)
  • Strategic negotiation: Changing the conversation from price to solutions (E5)
  • Designing and Delivering the Virtual Sales Conversation (E13)

Virtual
October 2020

  • SAM playbook: Foundational skills for driving superior customer results (CORE 0)
  • Co-discovery and strategic account planning (CORE 1)
  • Co-creation & quantification of value (CORE 2)
  • Managing the customer relationship and value journey (CORE 4)
  • Buyer’s perspective: Create, communicate and quantify value for CxO impact (E2)
  • Leading and managing a multifunctional team (E3)
  • Strategic negotiation: Changing the conversation from price to solutions (E5)
  • Monetization of value (E16)

Virtual
November 2020

  • SAM playbook: Foundational skills for driving superior customer results (CORE 0)
  • Co-creation & quantification of value (CORE 2)
  • Account leadership: Redefining account management in today’s market place (CORE 3)
  • Buyer’s perspective: Create, communicate and quantify value for CxO impact (E2)
  • Leading and managing a multifunctional team (E3)
  • Strategic negotiation: Changing the conversation from price to solutions (E5)
  • Monetization of value (E16)

 

 

No time for in-person training? SAMA Academy is available online.

SAMA Academy online offers the same proven training, led by the same vaunted experts, as our in-person training. The difference: You control the time and the place. Build the skills to advance your career – when you want, where you want.

 

Many thanks to SAMA's top-notch providers: