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WE CONNECT YOU WITH THE LARGEST GLOBAL COMMUNITY OF SAM PROFESSIONALS
Events Calendar |
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July
July 15 |
Complimentary registration: Cracking the code on C-Suite messaging |
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July
July 16 |
Webinar: Coopetition with customers |
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July
6-30 |
SAMA Academy - Virtual July 2020 |
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July
July 28 |
Webinar series: Keys to effective strategic account planning |
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Sept/Oct
Sept 29 -
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SAMA Academy Online: E1 - Critical skills for strategic account managers |
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October
TBA |
SAMA Academy - Virtual October 1-31, 2020 |
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November
9-11 |
SAMA Annual Conference Hotel del Coronado, Curio Collection by Hilton November 9-11, 2020 |
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COVID-19 UPDATE: Dear friends: SAMA is at its core a community. That is why at this time of grave uncertainty, the health, well-being and peace-of-mind of all of you is our highest priority. We have made the difficult decision to postpone our Annual Conference until the fall, November 9-11, at the time of this update (05/22/2020), SAMA in-person Academy will be hosted virtually through the end of 2020. We will update this page immediately if and when any changes occur.
Virtual events (webinars, online training, etc.) will not be affected and will take place as scheduled. Please bookmark this page for future updates. We are also available to facilitate virtual services for you and your team, including benchmarking, coaching, customized training, and program and individual assessments. In the meantime, be safe, be well, and please know that SAMA will continue to be here for you when you need us.
SAMA conferences
It’s not just what you know but who you know. Gather tools, insights and contacts from the leading minds working B2B. Each year, SAMA’s Annual and Pan-European conferences draw close to 1,000 professionals working at all levels, and in all roles, of the strategic account management organization. Why do they return year in and year out? To gather tools, insights and contacts from the leading minds working in B2B.
Save the date:
SAMA 2021 Annual Conference
May 24-26, 2021
Omni Nashville Hotel | Nashville, TN
2020 SAMA Academies Download schedule
Virtual
July 6-31, 2020
- SAM playbook: Foundational skills for driving superior customer results (CORE 0)
- Co-discovery and strategic account planning (CORE 1)
- Co-creation & quantification of value (CORE 2)
- Managing the customer relationship and value journey (CORE 4)
- Leading and managing a multifunctional team (E3)
- Strategic negotiation: Changing the conversation from price to solutions (E5)
- Designing and Delivering the Virtual Sales Conversation (E13)
Virtual
October 2020
- SAM playbook: Foundational skills for driving superior customer results (CORE 0)
- Co-discovery and strategic account planning (CORE 1)
- Co-creation & quantification of value (CORE 2)
- Managing the customer relationship and value journey (CORE 4)
- Buyer’s perspective: Create, communicate and quantify value for CxO impact (E2)
- Leading and managing a multifunctional team (E3)
- Strategic negotiation: Changing the conversation from price to solutions (E5)
- Monetization of value (E16)
Virtual
November 2020
- SAM playbook: Foundational skills for driving superior customer results (CORE 0)
- Co-creation & quantification of value (CORE 2)
- Account leadership: Redefining account management in today’s market place (CORE 3)
- Buyer’s perspective: Create, communicate and quantify value for CxO impact (E2)
- Leading and managing a multifunctional team (E3)
- Strategic negotiation: Changing the conversation from price to solutions (E5)
- Monetization of value (E16)
No time for in-person training? SAMA Academy is available online.
SAMA Academy online offers the same proven training, led by the same vaunted experts, as our in-person training. The difference: You control the time and the place. Build the skills to advance your career – when you want, where you want.
Many thanks to SAMA's top-notch providers:
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