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    WE CONNECT YOU WITH THE LARGEST GLOBAL COMMUNITY OF SAM PROFESSIONALS

 
 

Events Calendar

 

 January 

16

  SAMA Webinar   |  10am CST

  5 ways to create a meaningful
  SAM program

 

 February 

10-13

  SAMA Academy Ft. Lauderdale
  February 10-13, 2020

 

 March 

10-12

  SAMA Academy Prague 
  InterContinental Hotel
  10-12 March, 2020

 

 March 

11-12

  Pan-European Conference
  InterContinental Hotel
  11-12 March, 2020

 

 May 

18-20

  SAMA Annual Conference
 
Hotel del Coronado,
  Curio Collection by Hilton
  May 18-20, 2020

 

 July 

20-23

  SAMA Academy Chicago
  July 20-23, 2020

 

 October 

12-15

  SAMA Academy San Diego
  October 12-15, 2020

 

November

10-12

  SAMA Academy Berlin
  10-12 November, 2020

 

SAMA conferences

SAMA Pan-European Conference
11-12 March, 2020

Ninety-five percent of last year's conference attendees rated last year's events either "excellent" or "very good." Who are they? The most common roles for attendees are KAM program director, strategic/key/global account manager, account team member, field sales supporting key customers, sales and marketing executive, senior management (BU and geography), sales support and operations, sales training and development, human resources, chief sales officer.

SAMA 2020 Annual Conference
May 18-20, 2020

It’s not just what you know but who you know. Gather tools, insights and contacts from the leading minds working B2B. Each year, SAMA’s Annual and Pan-European conferences draw close to 1,000 professionals working at all levels, and in all roles, of the strategic account management organization. Why do they return year in and year out? To gather tools, insights and contacts from the leading minds working in B2B.
 

 

2019-20 SAMA Academies  Download schedule

Ft. Lauderdale
February 10-13, 2020

  • Core 0 - SAM playbook: Foundational skills for driving superior customer results
  • Core 1 - Co-discovery and strategic account planning
  • Core 2 - Co-creation & quantification of value
  • Core 3 - Account leadership: Redefining account management in today’s market place
  • Core 4 - Managing the customer relationship and value journey
  • E2 - Buyer’s perspective: Create, communicate and quantify value for CxO impact
  • E3 - Leading and managing a multifunctional team
  • E16 - Monetization of value

Prague
10-12 March, 2020

  • Core 0 - SAM playbook: Foundational skills for driving superior customer results
  • Core 1 - Co-discovery and strategic account planning
  • Core 3 - Account leadership: Redefining account management in today’s market place
  • Core 4 - Managing the customer relationship and value journey
  • E6 - Selling to executives in this digital age: What every strategic account manager MUST know

Chicago
July 20-23, 2020

  • Core 0 - SAM playbook: Foundational skills for driving superior customer results
  • Core 1 - Co-discovery and strategic account planning
  • Core 2 - Co-creation & quantification of value
  • Core 3 - Account leadership: Redefining account management in today’s market place
  • Core 4 - Managing the customer relationship and value journey
  • E5 - Strategic negotiation: Changing the conversation from price to solutions
  • E8 - Emotional Intelligence for SAMs: How to create value in every interaction
  • E10 - Coaching to the behaviors that drive effective SAM execution

San Diego
October 12-15, 2020

  • Core 0 - SAM playbook: Foundational skills for driving superior customer results
  • Core 1 - Co-discovery and strategic account planning
  • Core 2 - Co-creation & quantification of value
  • Core 4 - Managing the customer relationship and value journey
  • E2 - Buyer’s perspective: Create, communicate and quantify value for CxO impact
  • E3 - Leading and managing a multifunctional team
  • E5 - Strategic negotiation: Changing the conversation from price to solutions
  • E16 - Monetization of value

Berlin
10-12 November, 2020

  • Core 0 - SAM playbook: Foundational skills for driving superior customer results
  • Core 2 - Co-creation & quantification of value
  • Core 3 - Account leadership: Redefining account management in today’s market place
  • E2 - Buyer’s perspective: Create, communicate and quantify value for CxO impact
  • E3 - Leading and managing a multifunctional team
  • E5 - Strategic negotiation: Changing the conversation from price to solutions
  • E16 - Monetization of value

 

 

No time for in-person training? SAMA Academy is available online.

SAMA Academy online offers the same proven training, led by the same vaunted experts, as our in-person training. The difference: You control the time and the place. Build the skills to advance your career – when you want, where you want.

 

Many thanks to SAMA's top-notch providers: