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Featured Event

Featured Event

2026 SAMA Pan-European Conference

13-14 October 2026   |   Dublin, Ireland

Hyatt Centric The Liberties Dublin

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CORE 3 – Leading and Influencing Your Strategic Account
June 16 – 17, 2026

CORE 3 – Leading and Influencing Your Strategic Account

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E10 – Coaching to the Behaviors that Drive Effective SAM Execution
June 23 – 24, 2026

E10 – Coaching to the Behaviors that Drive Effective SAM Execution

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June 25, 2026

Webcast: From Insight to Alignment: How strategic account teams turn customer understanding...

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CORE 4 – Managing the Customer Relationship and Value Journey
July 14 – 15, 2026

CORE 4 – Managing the Customer Relationship and Value Journey

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August 11, 2026

Webcast: Using AI as Your True Business Partner

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E17 – Why Now: Create urgency with business decision-makers and drive them to decide now, not later
September 15 – 16, 2026

E17 – Why Now: Create urgency with business decision-makers and drive them...

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CORE 1 – Value Co-Discovery and Strategic Account Planning
September 15 – 18, 2026

CORE 1 – Value Co-Discovery and Strategic Account Planning

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The SAM Leader’s Playbook
September 17, 2026

The SAM Leader’s Playbook

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CORE 2 – Co-creation and Quantification of Value
September 22 – 23, 2026

CORE 2 – Co-creation and Quantification of Value

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