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WE CONNECT YOU WITH THE LARGEST GLOBAL COMMUNITY OF SAM PROFESSIONALS
Events Calendar |
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October
14-17 |
SAMA Academy San Diego October 14-17, 2019 |
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October
17 |
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November
12-14 |
SAMA Academy Prague InterContinental Hotel 12-14 November, 2019 |
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February
10-13 |
SAMA Academy Ft. Lauderdale February 10-13, 2020 |
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March
10-12 |
SAMA Academy Prague InterContinental Hotel 10-12 March, 2020 |
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March
11-12 |
Pan-European Conference InterContinental Hotel 11-12 March, 2020 |
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May
18-20 |
SAMA Annual Conference May 18-20, 2020 |
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July
20-23 |
SAMA Academy Chicago July 20-23, 2020 |
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October
12-15 |
SAMA Academy San Diego October 12-15, 2020 |
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November
10-12 |
SAMA Academy Berlin 10-12 November, 2020 |
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Want to gauge how your SAM program compares with the best in the world?
The SAMA Excellence Awards™ honors companies each year for “walking the talk” by putting customers at the center of everything. Recent winners include 3M, Premier, Adobe, Ecolab, Johnson Controls, Zurich, Siemens, DHL and other world-class B2B firms. We are accepting submissions through November 1, 2019.
SAMA conferences
SAMA Pan-European Conference
11-12 March, 2020
Ninety-five percent of last year's conference attendees rated last year's events either "excellent" or "very good." Who are they? The most common roles for attendees are KAM program director, strategic/key/global account manager, account team member, field sales supporting key customers, sales and marketing executive, senior management (BU and geography), sales support and operations, sales training and development, human resources, chief sales officer.
SAMA 2020 Annual Conference
May 18-20, 2020
It’s not just what you know but who you know. Gather tools, insights and contacts from the leading minds working B2B. Each year, SAMA’s Annual and Pan-European conferences draw close to 1,000 professionals working at all levels, and in all roles, of the strategic account management organization. Why do they return year in and year out? To gather tools, insights and contacts from the leading minds working in B2B.
2019-20 SAMA Academies Download schedule
San Diego
October 14-17, 2019
- Core 0 - SAM playbook: Foundational skills for driving superior customer results
- Core 1 - Co-discovery and strategic account planning
- Core 2 - Co-creation & quantification of value
- Core 3 - Account leadership: Redefining account management in today’s market place
- Core 4 - Managing the customer relationship and value journey
- E3 - Leading and managing a multifunctional team
- E4 - Using presentations to drive customer engagement
- E5 - Strategic negotiation: Changing the conversation from price to solutions
Prague
12-14 November, 2019
- Core 0 - SAM playbook: Foundational skills for driving superior customer results
- Core 2 - Co-creation & quantification of value
- E2 - Buyer’s perspective: Create, communicate and quantify value for CxO impact
- E5 - Strategic negotiation: Changing the conversation from price to solutions
Ft. Lauderdale
February 10-13, 2020
- Core 0 - SAM playbook: Foundational skills for driving superior customer results
- Core 1 - Co-discovery and strategic account planning
- Core 2 - Co-creation & quantification of value
- Core 3 - Account leadership: Redefining account management in today’s market place
- Core 4 - Managing the customer relationship and value journey
- E2 - Buyer’s perspective: Create, communicate and quantify value for CxO impact
- E3 - Leading and managing a multifunctional team
- E16 - Monetization of value
Prague
10-12 March, 2020
- Core 0 - SAM playbook: Foundational skills for driving superior customer results
- Core 1 - Co-discovery and strategic account planning
- Core 3 - Account leadership: Redefining account management in today’s market place
- Core 4 - Managing the customer relationship and value journey
- E6 - Selling to executives in this digital age: What every strategic account manager MUST know
Chicago
July 20-23, 2020
- Core 0 - SAM playbook: Foundational skills for driving superior customer results
- Core 1 - Co-discovery and strategic account planning
- Core 2 - Co-creation & quantification of value
- Core 3 - Account leadership: Redefining account management in today’s market place
- Core 4 - Managing the customer relationship and value journey
- E5 - Strategic negotiation: Changing the conversation from price to solutions
- E8 - Emotional Intelligence for SAMs: How to create value in every interaction
- E10 - Coaching to the behaviors that drive effective SAM execution
San Diego
October 12-15, 2020
- Core 0 - SAM playbook: Foundational skills for driving superior customer results
- Core 1 - Co-discovery and strategic account planning
- Core 2 - Co-creation & quantification of value
- Core 4 - Managing the customer relationship and value journey
- E2 - Buyer’s perspective: Create, communicate and quantify value for CxO impact
- E3 - Leading and managing a multifunctional team
- E5 - Strategic negotiation: Changing the conversation from price to solutions
- E16 - Monetization of value
Berlin
10-12 November, 2020
- Core 0 - SAM playbook: Foundational skills for driving superior customer results
- Core 2 - Co-creation & quantification of value
- Core 3 - Account leadership: Redefining account management in today’s market place
- E2 - Buyer’s perspective: Create, communicate and quantify value for CxO impact
- E3 - Leading and managing a multifunctional team
- E5 - Strategic negotiation: Changing the conversation from price to solutions
- E16 - Monetization of value
No time for in-person training? SAMA Academy is available online.
SAMA Academy online offers the same proven training, led by the same vaunted experts, as our in-person training. The difference: You control the time and the place. Build the skills to advance your career – when you want, where you want.
“E1 - Critical skills for strategic account managers”
“E2 - Buyer’s perspective: Create, communicate and quantify value for CxO impact”
Many thanks to SAMA's top-notch providers:
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