February 12-15, 2024 (online)
March 11-14, 2024 (online)
May 6-9, 2024 (online)
July 16-17, 2024 (Chicago, in-person)
October 7-10, 2024 (online)
December 2-5, 2024 (online)
February 3-6, 2025 (online)
July 15-16, 2025 (Chicago, in-person)
Unless otherwise indicated, all online workshops will take place 8:30am–12:00pm Central Time (UTC -6) (Chicago).
If you are interested in taking this course in China Standard Time (UTC +5), please join the waitlist.
Training Units: 2
Training type available:
• In-Person (2 days)
• Online (4 consecutive half-days)
Corporate Member = $1,990
Individual Member = $2,090
Non-Member = $2,390
Recommended Audience: SAM/KAM/GAM, SAM Program Leaders, SAM Managers, Cross-functional team members
Level of proficiency: Foundational
Certification eligibility: Yes, recommended start for all CSAM candidates
Presented by: Valkre & Whetstone Inc.
This two-day course teaches participants the full scope of the role and responsibilities of a strategic account manager as well as a repeatable framework for co-creating value with a customer. Participants will work with real-life case studies to better understand the progression of a typical customer engagement and the requisite skills and competencies: Customer co-discovery, fit and planning; value co-creation, monetization and negotiation; and value-tracking and delivery. This course uniquely combines technology and SAMA's knowledge architecture to accelerate learning and application of KAM/ SAM best practices.
Valkre provides a Key Account Management Platform that improves internal and external engagement across the entire customer life cycle.
Check out https://valkre.com for more information.
Whetstone helps chief executives and sales leaders realize profitable growth by helping them win, keep, and grow key accounts. We provide training programs for strategic account managers and strategic sales teams that equip them with the skills to create compelling value for customers.
For more information, please visit https://whetstoneinc.ca/
Faculty: Valkre & Whetstone Inc.