SAMA Online Learning

Virtual training for strategic account managers

SAMA Academy Self-led

SAMA Academy’s self-led courses, designed and facilitated by SAMA's existing network of training partners, offer a blend of self-led learning modules plus live online trainings. Critical skill-building can occur at a pace the learner controls while integrating coaching for a traditional, in-class experience with the added convenience of e-learning modules.  All SAMA Academy self-led courses are eligible for credit toward SAMA’s Strategic Account Manager Certification program.

Critical skills for strategic account managers - E1 (September 2020 start)

Buyer’s perspective: Create, communicate and quantify value for CxO impact - E2

Capture value skills: A negotiations course for the complex, consensus-driven strategic sales cycle - E9

SAM2Win Strategic Account Leadership Program - E11 an, in-class experience with the added convenience of e-learning.


Account management skills for sales: How to create growth and retain your most important customers

New offering for your general sales force! SAMA believes that many skills and behaviors used by strategic account managers CAN and SHOULD be cascaded down to all levels of your sales force. This fully virtual training program allows you to equip additional pockets of your sales force with skills already proven to lead to superior business results with large, critical customers.
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Additional offerings for private group training.

Let SAMA be the connector for you, pairing your team’s training needs to our certification partners’ training solutions. For private groups, our training partners can offer the below virtual training on a schedule that works for you.

Value-Focused Engagement (Planning to Engage™)

Opportunity Planning and Management (Planning to Win™)

Strategic Account Planning and Management (Planning to Grow™)

Strategic and Key Account Coaching and Review

SAM Collaborative Leader-Coach™: How to elevate coaching to create impactful and engaging conversations

Revenue Now Series

Strategic Account Engagement Jumpstart

Business Simulation Immersion

Collaborative Planning with Strategic Customers™

SAM as Coach

Business Realignment and Strategic Planning Workshop (customer-facing)

Designing and Delivering the Virtual Sales Conversation

Don’t see exactly what you’re looking for? Our partners can co-develop with you virtual training to match your current organizational needs. For custom virtual training, contact

Looking for more?

SAMA has more than 150 on-demand webinars from leading experts in strategic and key account management. Browse by date or keyword here.