Training Units: 1
Training type available:
Online (2 consecutive half-days)
TBA, Fall 2023 | 8:30 a.m.-12:00 p.m. (CDT)
Recommended audience: Marketing, SAM Program Leaders, SAM Managers, SAM/KAM practitioners, Cross-functional team members
Level of proficiency: Foundational
Presented by: Valkre
This one-day course teaches participants the role of Strategic Account Marketing in the development and delivery of Account Plans. The course is designed to extend the core concepts of SAM/KAM by incorporating the increasingly relevant work of Strategic Marketing and other Support Functions. The ultimate objective being to improve the engagement with large Key Customers by leveraging capabilities beyond those included in typical SAM/KAM training approaches. For each course a company who is actively including Marketing in their SAM/KAM program will be invited to share their case and journey of work.
Valkre provides a Key Account Management Platform that incorporates a cloud-based solution and training to help companies improve their engagement with Key Accounts.
Highlights of the company’s platform include:
Check out http://valkre.com