Strategic Account Engagement Jumpstart

The Summit Group

Intended audience:
Account Managers, Cross-Functional Account Team Members, Sales Leaders/Managers

Timing (Virtual Delivery):
Three 120-minute virtual sessions over three weeks or customizable according to customer’s needs. Total = eight hours of learning. Includes pre-work and post-session application toolset and guidelines.


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Strategic account engagement has never been more important, nor more challenging. This program moves away from the platitudes of “gaining access to the C-suite” to equip you with a research-based, pragmatic, proven framework and tool set that will accelerate insights into your customer’s business model, elevate and distinguish how you engage all relevant stakeholders, establish enterprise-level “mirror team” [zipper] relationships with customers and develop powerful stakeholder engagement strategies and tactics.

Considering current marketplace dynamics, we explore account engagement and collaboration in a virtual world. As a participant you will:

  • Share experiences, insights and challenges with peers
  • Assess your “current state” account insights and engagement barometer
  • Apply design thinking principles and tools to transform how you see and understand the customer’s business
  • Develop stakeholder and account-level engagement strategies and tactics
  • Receive feedback and coaching
  • Jumpstart your approach to elevate strategic account engagement by immediately applying the framework, principles and tools to your own accounts and business.

Have interest in learning more about this offering, contact fahey@strategicaccounts.org.



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The Summit Group is a global sales performance improvement company. We build salespeople into authentic business professionals. Since 1993, we've helped international clients optimize their sales performance through consultancy and customized training solutions.

The Summit Group has accelerated leading companies' distinguishing go-to-market execution in more than sixty countries. We train sales organizations how to effectively develop unique business value for their customers, resulting in immediate revenue growth, increased customer loyalty and elevated consultative relationships.

Our unique, pragmatic approach ensures distinction and differentiation through the delivery of business simulation skill-based training. We focus on consultative-based relationships, uncovering and developing customer needs and requirements, and building value-based solutions that leverage the organization's value capabilities and directly align with customer needs.