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March 12, 2024, from 12:30-19:30



DHL Innovation Center, Junkersring 55, 53844 Troisdorf (between Bonn and Cologne), Germany



SAMA Corporate Members: 2 free seats, additional seats at €300.* 
Non-SAMA Members: €490.

*To use Corporate Members free seats, email

Sign up here



12:30 - 13:30 Tour of DHL Innovation Center   

13:30 - 13:45 Welcome from SAMA Executive Leadership

13:45 - 14:15 Session: Managing the SAM Program Hype Cycle by Hajo Rapp, SVP Strategic Account Management and Sales Excellence, TÜV SÜD

14:15 - 15:00

Session: Increase Market Share and Profitability with SAM – C-level Role and Responsibilities by Gerhard Herold, MP Consulting; and Wolfgang Schwarz, Head of Global Key Account Management, ZEISS Industrial Quality Solutions, Carl Zeiss Industrielle Messtechnik GmbH

15:00 - 15:20 Break

15:20 - 15:50 Panel discussion: The Digital Edge in Key Account Management: Insights from DHL’s Transformation Journey by Christian Portmann, Vice President Sales Development & Performance Management, DHL and Ulrik Monberg, CEO and Founder, ARPEDIO

15:50 - 17:30 Workshop / World Cafe: Engage in discussions on pertinent challenges and exchange best practices for effective strategic account management led by Marcus Redemann, Management Partner, Mercuri International

17:30 - 18:00

Closing from SAMA

18:00 - 19:30 Networking with refreshments

Sign up here





Reserve your spot today!

Secure your seat and be part of an event that shapes the future of strategic account management.

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For SAMA Corporate Members, kindly confirm your attendance to claim your complimentary seats by emailing directly.


Hotel Information

If you are seeking to reserve a hotel room in close proximity to the DHL Innovation Center, the following recommendations are provided:

Holiday Inn Express Troisdorf

Address: Echternachstraße 4, 53842 Troisdorf

Distance: Approximately 1 km

Category: 3 Stars

Hotel Clostermanns Hof

Address: Heerstraße 2a, 53859 Niederkassel-Uckendorf

Distance: Approximately 2.5 km

Category: 4-Star Superior