David Adams is a leadership, management, and sales consulting/training veteran, offering 20+ years of experience in the B2B service industry in roles ranging from field sales to corporate leadership. During his tenure in numerous leadership roles, David received ongoing recognition for his impact on organizational growth and staff development. David has also served as VP of Learning and Development for a Global Fortune 500 service organization where he specialized in leading enterprise-wide onboarding and training programs. As a former client of many well-known consulting and training organizations, David is well versed in the best practices of designing, developing, and delivering customized programs for his clients.

David also served as an instructor for the University of Washington’s Professional Continuing Education Program where he developed curriculum and facilitated workshops for those obtaining a certificate in training and adult learning. David is a member of or has participated in several industry leading training, communication, and leadership programs and organizations including;

• Strategic Account Management Association (SAMA)
• The Academies (Certified Leadership Coach)
• Northwest Learning Forum
• Center for Creative Leadership (LDP)
• Fierce Conversations
• Management Action Programs (MAP)
• Professional Selling Skills (PSS)
• American Society for Training and Developing (now ATD)

David graduated from Pepperdine University with a Bachelor of Arts degree in Psychology with an emphasis in Industrial Organizational Psychology. In his spare time David can be heard singing at local events or backpacking throughout the Pacific Northwest. After spending several years in Los Angeles, David now resides in Seattle with his wife and three daughters.

Michael Ahearne (PhD, Indiana University) is the C.T. Bauer Professor of Marketing and Executive Director of the Sales Excellence Institute at the University of Houston. He is also a principal at ZS Associates, responsible for the development of innovative methods across its various practice areas.

Michael’s research has primarily focused on improving the performance of salespeople and sales organizations. He has published over 50 articles in leading journals throughout the marketing and sales fields. This research has established best practice benchmarks in a number of industries, including high tech, financial services, travel, transportation, pharmaceuticals, energy, and CPG.

He was recently recognized by the American Marketing Association as one of the 10 most research productive scholars in his field. His research has been profiled in the Wall Street Journal, Business 2.0, Business Investors Daily, and Fox News.

Michael’s book Selling Today: Partnering to Create Customer Value is the highest grossing professional selling textbook in the world, with copies being distributed in over forty countries. Paired with the many teaching awards he has won at the MBA and undergraduate levels in Sales, Sales Management, and Key Account Management, Michael has a proven track record of excellence when it comes to disseminating knowledge in his field. He was recently honored as the inaugural winner of the Sales Education Foundation's Research Dissemination Award for the impact of his research on business practice.

Before entering academia, Michael played professional baseball for the Montreal Expos Organization and worked in market research and sales operations for Eli Lilly and PCS Healthcare.

Michael Albert empowers people to explain complex issues from their listener’s point of view by leveraging storytelling techniques to bring their ideas and recommendations to life.

He has extensive business experience in the technology industry, where he excelled in the field of high-end technology sales, product marketing, and management with global organizations. Michael delivered annual sales in the multimillions for both Oracle and TeleDirect International, where he achieved Number One Sales Producer ranking.

He is highly regarded as a trainer and coach, helping both sales and technical teams develop and deliver impactful, memorable, value-added messages that drive better decisions faster.

In addition to working as a spoken communications expert, Michael has a passion for writing. He has written and directed several short films and is now writing his second novel.

Michael and his wife live in Florida (U.S.). Michael has also lived also in the Dominican Republic, Portugal, and Costa Rica, where he polished his conversational Spanish skills.

Jerry Alderman is the founder and CEO of Valkre. Through Valkre, he has helped companies, including GE, Owens Corning, Philips, Amgen, Varian, Sabre, and others, leverage technology to improve customer value creation and co-creation. He started his business career at Boise Corporation, where he spent 12 years learning and experiencing the unique challenges of B2B companies. Before starting his business career, Jerry served for six years on nuclear submarines as a naval officer through the Admiral Rickover Program. These experiences, combined with a bachelor degree in civil engineering, a master’s degree in nuclear engineering, and an MBA from the University of Chicago Booth School of Business, provide the basis for his work.

Steve Andersen founded Performance Methods, Inc., after a successful technology career that included multiple appointments as chief sales officer. PMI’s unique approach provides clients with customized sales, account management, and sales management solutions that are among the most highly regarded in the sales performance industry. Steve’s background includes extensive experience in sales, sales management, and sales leadership, and he brings a contemporary, practical view to his work with clients, who include many of the world’s largest corporations. Steve has addressed a variety of audiences on a wide range of sales and account management topics and has numerous publications in the areas of sales, sales management, and account management best practices, including Beyond the Sales Process: 12 Proven Strategies for a Customer-Driven World and The Keys to Effective Strategic Account Planning.

You can reach Steve on LinkedIn.

Coming soon.

Bio coming soon.

Shakeel is the head of the leadership coaching, and strategic alignment practice at The Summit Group, a global sales and marketing transformation firm with a thirty-year history of helping Fortune 1000 firms grow revenue and create value for their largest clients. He is also the founder of OceanBlue Strategic, a leadership coaching, facilitation, and consulting firm focused on helping leaders, entrepreneurs, and leadership teams embrace the challenges and opportunities in rapidly changing business environments. He is a practicing leadership coach with the Ivey Academy at the Ivey Business School and an ICF accredited certified leadership coach.

Todd Burgess is a member of ZS’ global Healthcare Ecosystems Practice, focusing on supporting key account teams to become trusted advisors to their most important health care organizations (HCO’s) customers. As a key account enablement expert in the life science industry, Todd’s focuses on developing the strategic alignment between manufacturers and key accounts. He started his career “carrying a bag” as a cardiovascular representative at Merck and accumulated over 20 years of experience in various commercial roles throughout the organization.

Previously serving as a key account manager (KAM), KAM commercial leader and global KAM program leader while at Merck, Todd has consulted at ZS in various realms, including business process transformation, talent development, KAM excellence initiatives, and value strategy development.

Muriel Carroll is Managing Director Corporate Strategic Accounts at Hilton, where she leads a team of sales professionals who foster deep and meaningful connections with customers across the globe. In her role, Muriel is responsible for developing, coaching, steering, and executing holistic account strategies and B2B engagement with some of Hilton’s key global strategic accounts. Muriel’s team represents 22 brands and global portfolio of over 7,500 hotels, and her team ensures optimal return to primary stakeholders, including the hotel community, owners, and customers.

Muriel has held numerous roles within the hospitality industry within her 25+ years of career accomplishments. Joining Hilton over 20 years ago, Muriel’s leadership experience includes on-property and corporate roles within international sales and strategic account management.

Born in Belgium, Muriel has lived in both Europe and Americas, and looks forward to continued globetrotting and experiencing new cultures. She is a graduate of Washington State University. Muriel is married with two children and resides in Southern California.

Dennis Chapman is a talented and seasoned executive with over 40 years of sales and account management experience. Dennis brings a wealth of expertise in the area’s prospect/pipeline management, sales coaching and leadership, customer loyalty/commitment assessments, and strategic account management (process, methodologies, skills, and tools/metrics). His metric-based, collaborative approach to working with clients has enabled organizations to experience significant and sustainable revenue results in the form of client retention, acquisition, and growth.

Dennis started The Chapman Group – a sales and account/relationship management effectiveness consulting firm that specializes in optimizing client revenues and relationships — in 1988. The Chapman Group currently works with organizations across a variety of industries, including, health care and pharmaceutical, specialty chemicals, business services, insurance, and finance, to develop more mutually beneficial relationships with their customers. The Chapman Group is a strategic partner of Strategic Account Management Association (SAMA) and a Core 4 CSAM program provider.

Dennis is a graduate of the University of Massachusetts School of Business, and before starting The Chapman Group he held sales and management positions with Xerox, ROLM/IBM, and other high-tech firms. He is a former panelist in the Johns Hopkins MBA Capstone Program and a past member of the SAMA Board of Directors.

Over the past 30 years, as the Founder/CEO of The Chapman Group, Dennis has established himself as a thought leader in the sales and account management community and has not only been nationally published on the topics of sales, sales leadership, customer feedback/experience management, strategic account management and sales performance metrics, but also speaks globally on these topics.

Jeff is responsible for delivering the SNI classroom experience. This responsibility includes making sure that customized programs are relevant to participants and that simulations are challenging and have the right amounts of education, reality, and levity. Jeff acts as a live negotiations consultant during the day of facilitation, offering opportunities for program participants to tackle current issues that may lend themselves to an even deeper level of application of the principles.

Jeff has coached negotiation teams within organizations and has delivered high impact presentations from 45 minutes to three days long. His audience size has ranged from five executives around a boardroom table to 600 people in an auditorium. In addition to taking on the positions of educator and entertainer, Jeff has also played a significant part in selling and designing negotiations programs for SNI.

At ADP Total Source, SNI training implemented by Jeff had a major impact on reducing the number of days from hire to productivity for new district managers. Jeff also delivered “Listening for Negotiators,” a program that demonstrates the value of better listening skills in terms of increased efficiency, improved morale, and greater productivity.

Jeff has delivered customized programs for clients across many diverse sectors: financial services (Barclays, PricewaterhouseCoopers, JPMorgan Chase, RBC Centura, Allied Capital, Citigroup Private Bank); pharmaceutical (Sanofi-Aventis, Ortho Biotech, Bristol Myers Squibb); insurance (General Reinsurance, Benefitfocus, WebMD); consulting (Gartner Group, Cedar Management); telecommunications (Verizon Business, Comcast Cable, Cingular); medical devices (Toshiba Medical Systems, Siemens Medical Solutions, Suros Surgical Systems); and a host of others. Jeff has also worked closely with companies that provide other products and services, such as TEKsystems, Ecolab, and Corporate Express, and Anthony Robbins Platinum Partnership, an exclusive membership-only group personally coached by Tony Robbins.

Jeff has lived and worked extensively in Asia and has delivered programs on six continents and in multiple countries, including Canada, Argentina, Brazil, England, France, Germany, Spain, Hungary, Turkey, Malaysia, Thailand, China, Japan, South Africa, Fiji, and Australia.

Before joining SNI in 2000, Jeff was an account manager for Tessco Technologies, the nation’s largest communications infrastructure supplier. He managed a portfolio of over 250 accounts, including Mitsubishi Electronics. In his role as corporate trainer, Jeff was responsible for educating new sales professionals and handled new hire training for Tessco, a company that had grown to $196 million in annual sales at the time of his leaving.

Jeff’s first career was working in Nepal for three years as a U.S. Peace Corps volunteer. Assigned to the Nepal Bank Ltd., he used his status as an outside foreign advisor to successfully implement a microlending project targeting poor farmers and small business entrepreneurs to help them form borrowing co-ops. Jeff was able to overcome cultural and environmental obstacles to improve the lives of Nepalese farmers and small-business people by helping them gain access to the much-needed credit that was critical to the success of their businesses. After working with the Peace Corps, Jeff worked for an international non-profit agro forestry organization in Nepal, India, and Belize. In his role as the South Asia program director, he raised over $300,000 to initiate community-based projects and provided on-site technical training to developing world farmers.

Jeff is a member of the Mensa International Society and holds a B.Sc. in agricultural economics from Cornell University. Jeff lives with his wife and his two children in Fallston, Maryland.

Dave is responsible for the Technology Sector for Mercuri International initiating, managing, and developing Global Strategic Relationships and Accounts. Since joining Mercuri in 1997 Dave has won and managed some of the company’s largest Global clients, including delivering SAM development programs and developing Account Business Plans and Account Planning Processes. He has been delivering solutions to enable clients to optimize their market strategy by developing SAMs, sales management and directors, sales and customer service processes and skills. He has played a key role in the implementation of Mercuri’s Analytical Tools offer defining for our clients the priorities to enable differentiation in their market.

Dave has been the lead consultant working on the development of KAM and SAM in the Pharmaecutical and Healthcare sectors developing effective solutions across all healthcare systems for over 40 countries across the world.

Dave has led and delivered projects and programs in all geographies. He has previously featured as a speaker at SAMA (Strategic Account Management Association) on Value Selling and Building Global Strategic Account Teams.

Prior to joining Mercuri Dave held a number of European and Global roles in WR Grace culminating in the position of SVP - Strategic Development and gaining extensive experience in Business Project Management and Business Process Management has been gained through involvement in numerous acquisitions. Dave also held a number of executive positions at a European level including sales management, key account programme manager and sales development manager and management development.

Dave has an Honors degree in Chemistry and resides in the UK.

Adrian is an international speaker, business strategist and trusted advisor for chief executives and sales leaders. He speaks on the subjects of key account management and strategic selling.

Adrian is the author of Heroes, Villains and the Thrill of Professional Selling: How to Direct a Winning Buying Experience, and of Human-to-Human Selling: How to Sell Real and Lasting Value in an Increasingly Digital and Fast-Paced World.

He is a certified speaking professional (CSP), a certified professional in business process management (P.BPM), and a certified competitive intelligence professional (CIP).

As President of management consulting firm Whetstone Inc., and Principal Partner of The Summit Group, he has worked with organizations such as SAP, John Deere, Siemens, Merck, Johnson & Johnson, and AVI-SPL. He is also a leading faculty member at SAMA Academy.

His highly talented team has developed a reputation for leading organizations to innovative and practical solutions that enhance customer value and dramatically increase sales and profitability.

Jason is a seasoned professional with 20 years of experience in sales and strategic account management. As the Director of Account Management Operations at TreviPay, a leading payments technology company, Jason plays a pivotal role in overseeing client relationships and ensuring the delivery of exceptional service. His expertise in managing accounts and driving customer satisfaction has been instrumental in TreviPay's success.

In his current role, Jason leads his team in integrating SAMA best practices with top-tier product and customer experience methodologies. This alignment with customers' key priorities drives continuous improvement in their order-to-cash journeys. Additionally, Jason heads the Project Management Office at TreviPay, further showcasing his process expertise.

A proud US Marine Corps veteran, Jason holds a degree in Business Administration from the University of Central Missouri. His background in learning and development has been a critical steppingstone on his path to strategic account management leadership.

Bio coming soon.

Joshua is a B2B sales and marketing expert and thought leader with over 15 years of experience facilitating and accelerating strategic transformation in Canada and globally.

Joshua’s background in marketing, finance, sales, and sales enablement; experience in a broad range of industries, including healthcare, media, and technology; and research in sales, general business, psychology, communications, and customer behavior allows him to bring insights and innovative solutions to his clients’ challenges.

His signature strength is the ability to combine deep assessment and understanding of a client’s current state, and develop innovative, transformational road maps to guide them forward. As a facilitator, his ability to take complex concepts and turn them in to pragmatic, applicable learnings helps accelerate change in individuals and their organizations.

His belief that sales teams are a critical, differentiating asset for organizations in a world of commoditization and automation shapes his work of installing outside-in thinking.

In 2019, Josh earned his Master’s Degree in Leading Sales Transformation from Middlesex University. With a focus on the challenges faced by sales professionals in an increasingly disrupted world, and building on his first Master’s Degree in Applied Communications, Joshua has created a practice that:

• Creates differentiating customer conversations
• Enables sales teams to engage in powerful and co-creative dialogue
• Equips leaders to lead and coach teams in an ambiguous world
• Develops the capability to quantify and communicate customer value.

Not just an armchair consultant, Joshua has demonstrated a willingness to roll up his sleeves and get the work done with his clients, which he has done at some of the world’s leading organizations, including Abbott Diagnostics, Johnson & Johnson, Bell Canada, Yellow Pages, Nokia Software, Kjiji (an eBay company), Ricoh, 3M, and Nokia/Microsoft, among others.

Josh is based in Toronto, Canada.

Bio coming soon.

Coming soon.

Every moment of Ryan’s professional career has been an opportunity for him to learn and understand the strategic importance of sales and leadership, working to align customer needs and desires with solutions that achieve results.  Ryan joined the WBM team in May of 2003 as one of the organization’s first Strategic Account Managers. In this role, his energy and engagement was instrumental in the execution of a deliberate and transformative step forward for the company, leaving traditional sales models behind in the pursuit of great client relationships.  Driven by this relationship-focused model, WBM has grown to now deliver on strategic business outcomes within some of the most progressive organizations in Canada, across industries that include energy, transportation, education, government and healthcare.

In advancing WBM’s client connections from strangers, to trusted partners, and ultimately to strategic allies, Ryan has helped to build a team of Account Managers who are working with their clients to achieve business outcomes that are the envy of IT Service Providers across Canada. Today, in his role as a Director of Strategic Account Management, Ryan leads a team of Enterprise Account Managers tasked with understanding the strategic initiatives of the WBM community, and ensuring that technology initiatives are aligned with the corporate direction of a growing community. In addition, Ryan is a member of the WBM Strategic Leadership Team, working to chart a course for the company as it has grown into one of Canada’s largest and most progressive Managed IT Services Providers.

Ryan brings a contagious passion and level of enthusiasm to everything he is involved with, and often brags about his fantasy sports teams despite their losing ways. When not engaging in activities in Saskatoon with his family, Ryan keeps busy by contributing his time working with charities and service organizations in the city.

Craig Jones is a sales management veteran with invaluable marketplace experience in sales and consulting to the Fortune 500 corporate environment.

As Managing Director of Performance Methods, Inc., Craig uses his experience in sales, sales management, and sales coaching/consulting to help organizations win new business and grow existing relationships by institutionalizing best practices for their sales and customer engagement teams.

Craig’s client work has brought him into direct contact with various industries, including industrial manufacturing, information technology, life sciences, financial services, telecommunications, hospitality, building materials, and consumer products.

Before moving to PMI, Craig held various sales and sales management positions in enterprise technology and leadership development organizations such as VP sales, sales manager, strategic account manager, and sales representative.

Craig is credentialed through the International Coach Federation (ICF) as a professional certified coach and is a contributing member of SAMA, where he is part of the faculty to certify strategic account managers.

Craig graduated from the University of Florida with a Bachelor of Science degree in business administration and currently resides in Atlanta, Georgia.

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John is a user experience (UX) researcher, strategist, and designer, as well as a writer and speaker with over 15 years of experience in the UX industry. John leads UX research, strategy, and design at TreviPay, a global B2B payments and invoicing network.

A former journalist and college professor, John has led extensive user-centered design and customer research projects in the usability lab, online, and in the field across the U.S. and in countries such as India, Germany, England, and the Netherlands. He also regularly speaks at UX conferences and continues to publish in places such as UXPA Magazine and UXMatters.com.

John holds a BA in Psychology and English from Rockhurst University, an MA in English (focused in Sociolinguistics) from the University of Minnesota, and a PhD in Cultural Studies (focused in ethnography and human group behavior) from St. Louis University. He also served on the Advisory Board for Missouri State University’s Design Thinking program.

Dan is Co-CEO at IMPAX, a global sales enablement company, and co-author of the best-selling sales book, Beyond Selling Value (Kaplan). In addition, Dan is the co-author of the book, Breaking the Rules — 111 Tips for Selling Value in the Era of Procurement. Dan has more than 35 years of experience in direct sales, sales leadership, and sales consulting and training.

Dan is a highly sought-after authority and speaker on a wide range of sales topics including selling value, strategic account management, presentation skills, and sales management. He has been a part of the faculty at SAMA and has also taught in the Executive Education program at the University of Minnesota Carlson School of Business.

IMPAX has worked with thousands of sales professionals in the field and the classroom throughout North America and abroad. Some of the world’s leading sales organizations are clients.

Before joining IMPAX, Dan worked at IBM where, over his 10-plus year tenure, he held a number of sales and sales leadership positions.

Dan has a bachelor’s degree in marketing from the University of Wisconsin-La Crosse and a an MBA from the University of Minnesota Carlson School of Management.

When Dan isn’t working, he loves spending time with his wife Therese, three kids, and five grandkids. He also loves biking, hiking, skiing, and spending time at the cabin in northern Wisconsin.

Bio coming soon.

Tom Kurt joined Sonoco Products Company in 1986 serving in customer service, field sales, sales management, and strategic account management roles. Tom has extensive experience selling at the corporate level within the paper industry in U.S. and Canada.

Tom led Sonoco’s re-engagement with SAMA as corporate member. The resulting benefits can be seen today within Sonoco’s SAM program approach to account planning, negotiating, value creation and training.

Certified as CSAM, Tom has been used his SAMA involvement to connect Sonoco’s SAM program to leading thought leaders, tools, and processes to help Sonoco continually deliver successful strategic account growth.

Tom co-authored a January 2023 SAMA Velocity article entitled, “How to Drive Results and Make an Impact: A toolkit for strategic account managers”. Designed as a lead-in piece to the 2023 SAMA San Diego Conference Session, the article details strategic selling tools a SAM can deploy immediately when faced with the significant responsibility to deliver consistent success.

Tom grew up in Massachusetts and now lives in Mount Pleasant, SC.

Todd Lardenoit is the Director of Community College Transfer KMA for Bellevue University. With an over 30-year focus in operations and admissions, Todd has spent nearly all of his career working with 2- and 4-year colleges.

Currently, Todd oversees the Community College Transfer KMA. The CCT has Relationship Managers and Next Degree Navigators who office on Community College campuses within our network of partners across the country recruiting Community College graduates and helping to develop the partnerships with the CC’s. Our goal is to help the CC increase their graduation rates while showing the opportunities that Bellevue has to offeror their graduates and staff.

Todd has a BBA in Marketing from the University of Wisconsin-Oshkosh.

Joe is an accomplished business leader with over 15 years of experience in account management, sales, and strategic leadership. As Director of Account Management at TreviPay, Joe is responsible for leading and developing a team of account managers whose focus is driving growth and fostering strategic relationships.

Renowned for his client-focused approach, Joe has led various client alignment strategy sessions at TreviPay to ensure mutual understanding, collaboration, and co-creation of value. These exercises are critical to strengthening the partnership, creating a shared vision, and driving better outcomes for all parties.

Joe holds a Marketing degree from Rockhurst University. Before joining TreviPay Joe excelled in sales and account management roles for a SaaS platform, a stored energy services provider, and document management company. This experience has been pivotal to Joe’s ability to combine strategic vision with tactical execution to drive success for clients and TreviPay.

With more than three decades of experience leading sales teams across various industrial segments, Bill has experience with many different sales strategies, value deployment methods and strategic account success models. Bill's experience includes speaking at London School of Business on non-linear value delivery and co-creation, several SAMA speaking engagements and work as both a sales trainer and consultant to industrial clients. Bill is currently working with ERIKS North America alongside Jesse Shoff and two peers to drive business growth at strategic customers in defined industry segments. Bill is also serving on the Board of Directors of the Power Transmission Distributors Association and is President of the Power Transmission Distributors Association Foundation. The PTDA Foundation is a separate organization working within the Power Transmission and Motion Control Industry to enhance members ability to retain, recruit and improve awareness of careers in industrial distribution.

Coming soon.

Shawn Parker is the Executive Director, Strategic Accounts & Corporate Group Sales at Hilton with a home office in Atlanta, Georgia. Shawn came into the hospitality industry in 2009 following the completion of the MBA program at Goizueta Business School in 2009. He currently leads a team of sales professionals, managing a portfolio comprised of Fortune 1000 companies. The Strategic Account Management team focuses on total account management and the B2B relationship for Hilton’s top accounts, including several that have a reciprocal relationship with Hilton such as The Coca-Cola Company and Amazon. In this role he enjoys the best of both worlds, partnering with customers to cocreate value for both business travel and meetings & events. Shawn previously volunteered as a member of the GBTA Accommodations Committee and is currently Co-Chair of the GBTA Meetings & Events Committee. He has also participated with the GBTA Ladders program since its inception and most recently served as a mentor for the 2021-22 season.

Sheri Pauley is a Key Account Manager at Bellevue University, where she leads innovative growth strategies and drives revenue generation through partnerships with Fortune 500 companies, franchises, and nonprofit organizations. With over fifteen years of experience, her expertise spans the fields of marketing, higher education, retail sales, and account management.

Sheri utilizes her expertise and creativity for good: building co-branding marketing campaigns, managing corporate learning initiatives, and collaborating with internal and external partners to provide opportunities with impact.

Sheri holds an MBA with a concentration in Human Resources from Bellevue University and a Bachelor of Arts in Marketing with an emphasis on Advertising & Sales from the University of Northern Iowa.

She prides herself on her passion for creativity, dedication, strong relationships, and witty personality.

Bio coming soon.

Liz Pettinger is the Director of Key Account Management and Operations for Bellevue University’s Corporate Learning Solutions Division. With 14 years of experience, Liz has worked with national corporations/organizations in providing learning solutions to help employees gain industry and business-specific knowledge in order to propel themselves in their career.

Liz’s experience spans the fields of marketing, adult education, sales, leadership, and Strategic account management.

Alongside her team, she is constantly seeking out new opportunities in which to co-create value. These account growth plans aim to evolve educational partnerships and result in the development of new market service offerings, while simultaneously providing educational opportunities for these partner employees.

Liz holds a M.A in Marketing, Communications and Advertising from the University of Nebraska at Lincoln and a bachelor’s degree in Business Marketing from Mercyhurst College in Erie, PA.

In her free time, Liz can be found spending time with her husband, Ben, and three children David, Michael and Kendell. Liz also has a passion for music and can be found singing the National Anthem around Omaha at various sporting and entertainment events.

Bio coming soon.

Coming soon.

Hajo Rapp is a global leader in sales and account management at TÜV SÜD AG, a 25,000-employee organization delivering testing, inspection, and certification services globally. Hajo serves as a member of the Executive Committee of the Board of Directors at SAMA in Chicago (U.S.), as a member of the Consulting Committee’s Sales Excellence Magazine published by Springer (Germany), and as visiting lecturer at Reutlingen University (Germany) in the university’s Master of Arts Program on Strategic Sales Management. Hajo was awarded the Top Seller designation (by Siemens) and was recognized for his success in developing and managing SAM programs (by SAMA) several times.

Before joining TÜV SÜD, Hajo was Head of the Account Management and Market Development Boards at Siemens (2007-2017) after a career a sales career at Siemens, having started as a sales rep for IT services (1996) and eventually managing one of Siemens’ largest global accounts across all units and regions (2002-2007).

Before embarkiing on his career in sales and account management, Hajo spent three years as a management consultant at Management Partner Stuttgart (in Germany).

Hajo lives with his wife in Munich (Germany). They have two children and like traveling and doing sports like skiing, hiking, jogging, biking and tennis. He loves (German) football and squash.

Marcus Redemann is helping national and international companies to develop, introduce or transform their strategic account management. Together with colleagues from Mercuri International he found his passion for taking account management organizations to the next level. In addition, he likes to work with customers on value-based selling, social selling and AI strategies to ensure sales excellence.

Marcus is well-known as an author of articles, books and podcasts for sales and account management excellence. Inspiring people as a keynote speaker is both highly enjoyable for Marcus and gives him further opportunities to make use of his capabilities. Customers benefit from his 25 years of experience in sales and account management in different industries and various competitive landscapes. He taught 10 years sales management in an MBA leadership program. Prior to his sales, consultant, and trainer positions, he worked as journalist for newspapers and radio stations.

Marcus is a true believer in strategic account management. “It should be at the forefront of every leader’s mind to ensure competitive advantages.” In his spare time, he enjoys, reading, travelling and is passionate for James Bond movies.

Tim Riesterer is Chief Strategy Officer of Corporate Visions, responsible for leading the strategic direction of the company in thought leadership, positioning, and product development. He also leads the company’s consulting team globally, including staff and certified contractors. Tim has more than 20 years of experience in Marketing and Sales.

Prior to joining Corporate Visions, Tim co-founded Customer Message Management, LLC (CMM Group), where he was CEO until it was acquired by Corporate Visions in 2008. Before CMM Group, Tim was CMO and VP of Strategic Services for Ventaso. Additionally, Tim was President and CEO of Brady Marketing Group and has worked in marketing, communication, and sales support for world-class technology manufacturers such as Rockwell Automation and GE Medical Systems.

Tim is co-author of Customer Message Management: Increasing Marketing’s Impact on Selling (Thomson/AMA), Conversations that Win the Complex Sale: Using Power Messaging to Create More Opportunities, Differentiate Your Solution, and Close More Deals (McGraw Hill), The Three Value Conversations: How to Create, Elevate, and Capture Customer Value at Every Stage of the Long-Lead Sale (McGraw Hill), and The Expansion Sale: Four Must-Win Conversations to Keep and Grow Your Customers. Tim has a degree in Mass Communications and Journalism from the University of Wisconsin-Milwaukee.

Tim lives in the Milwaukee area with his wife and four daughters. He enjoys singing and acting.

Coming soon.

As Co-President of IMPAX Corporation, Mark Shonka unites powerful thought leadership and decades of high-level selling experience to launch the world’s leading sales organizations to the next level of selling success. Intensely results- and action-oriented, Mark does far more than merely spout ideas about how to improve sales; he details precisely what sales teams need to do to within their unique corporate structures and business cultures to achieve stellar sales success. His expertise is valued by organizations such as Microsoft, IBM, DHL, U.S. Bank, DuPont, and GE Healthcare. Mark is a highly sought-after speaker globally; has authored numerous articles by top selling publications; and co-authored, with Dan Kosch, Beyond Selling Value, a business best-seller that was named one of the top 40 books of the year by Business Book Review.

Mark’s sales acumen stays razor-sharp because he practices what he preaches every day — expertly selling to the complete business-to-business spectrum and leading a team of top sales professionals who do the same. Mark’s knowledge is founded on more than 25 years of experience in direct sales, sales management, and sales consulting and training. He is an authority on a range of sales topics, including selling value, strategic account selling, strategic account management, account planning, and sales leadership.

Mark has been associated with IMPAX Corporation since 1988 and has been a co-president since 1991. Before joining IMPAX, he had a successful sales career in the information systems industry working for IBM and Memorex-Telex. He has a bachelor’s degree in marketing/management from the College of St. Thomas and a master’s of business administration from the University of Minnesota Carlson School of Management. Mark is actively involved in the community, providing leadership in academic foundations, sports associations, and his faith community.

John Shulman is an internationally recognized expert on negotiation, sales effectiveness, and game-based learning. John has worked with some of the world’s largest purchasing organizations and has a deep understanding of how they are structured, how they think, and what they require to build collaborative partnerships with strategic suppliers. He has also worked with dozens of the world’s largest sales and account management organizations to develop and implement effective sales and negotiation strategies.

Through this work, John has developed realistic online simulations used by large organizations globally to upskill their strategic account managers and sales professionals. Iconic characters in the online simulations employ common purchasing tactics used to frustrate account managers and sales professionals. The simulations provide a safe space for account managers and sales professionals to build and practice their skills while they learn proven techniques for converting purchasing from adversaries into allies. The realistic simulations offer coaching insights and generate data analytics that diagnose team and organizational strengths and gaps to be addressed.

With a bachelor’s degree from Harvard College and a juris doctor from Harvard Law School, John has worked with leaders in the field of negotiation. He has worked with the United Nations, the Harvard Program on Negotiation’s Middle East peace project, and numerous governments. John is also an award-winning author and filmmaker, and he played professional soccer in Asia.

John is the president of performance improvement firm Alignor and can be reached at jshulman@alignor.com.

Coming soon.

Todd is the former Global Vice President of Value Advisory and Commercial Excellence with 25+ years of expertise in Total Cost of Ownership (TCO) and Total Profit Added™ (TPA™) strategies. As a Certified Sales Leader (CSL), he guides B2B companies to quantify, price, and sell based on value, not cost. Todd’s consultancy, Experts in Value, empowers businesses to quantify, market, price, and negotiate effectively on value.

His work with SAP, GE Digital, ABB, and Global Fortune 1000 clients spans the Industrial, FinTech, Healthcare, Pharma, and Software sectors, creating performance-based, product, servitization, and IIOT solutions that boost customer profitability.

Todd is acknowledged as a leading subject matter expert on all things value. He was just selected as a Vistage Trusted Advisor for his sales experience. His insights and experiences on value have helped both product and service organizations create numerous programs and business models that help customers increase profitability by measuring and understanding Total Profit Added. Todd has demonstrated successful customer partnership agreements with Global Fortune 1000 companies in all geographies and industries.

Work has been featured in articles on Products and Services focusing on selling, pricing, and procuring in numerous publications from leading business schools and scholarly reviews published by Harvard, MIT Sloan, Case Western, Wake Forest, Journal of Revenue and Pricing Management, London Business Press, Routledge, and others.

Todd leads sessions on value at Executive MBA courses at Harvard USA, IMD Switzerland, Chalmers Sweden, Kellogg USA, ESADE Barcelona, University of Tennessee USA, University of Macquarie Australia, North Carolina State, and London Business School.

Todd wrote, directed, and edited the bestselling (#1 in Sales on Amazon March 2024) Routledge book Value First Then Price - Quantifying Value in Business Markets from the Perspectives of both the Buyers and Sellers, and MIT Sloan Management Review – Acing Value-Based Sales 2024.

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Ed consults with and speaks for corporations and associations across the globe; he has a client list that is a Who’s Who of Fortune 500 companies. He is the author of Fares to Friends, Creating Relational Capital, Business Relationships That Last, and his most recent book, the No.1 best-seller, The Relationship Engine. Ed was recently published in the Harvard Business Review. In addition, he is currently on the Executive Education faculty of Drexel’s LeBow College of Business and of Villanova University’s Human Resource Development master’s program.

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Brad Weintraub leads the Global Strategic Accounts Program (GSAP) at AVI-SPL. Brad grew the program through strategic alignment with top global and enterprise customers across all sectors and geographies. He works to build lasting relationships with GSAP customers to co-create value with them. He also has more than 20 years of experience in the telecommunications, AV, and UC industries. Previously, he founded an AV and software solutions company. It grew into one of the SCN Top 50 before it was acquired by an electrical and technology contractor.

Carrie is Cofounder and Head of CX at CloseStrong.ai. She leverages over 30 years of experience in sales and negotiation consulting to help enterprise sales organizations deliver better deal outcomes through AI-powered coaching. This enablement solution delivers customized data, insights, feedback, and guidance throughout the sales cycle. As current partner at Think! Inc., Carrie works with hundreds of clients globally to develop and implement sales and negotiation strategies.

Carrie is a member of SAMA and held a 10-year position on SAMA’s Board of Directors. Think! Inc is one of the learning partners that contribute content to SAMA’s certification program.

Coming soon.