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A Trusted Source for 60 Years!

As we celebrate our 60th anniversary, we mark an impressive milestone that solidifies SAMA’s status as the go-to source for strategic account management. After six decades, our commitment to sharing best practices and unparalleled expertise is as strong as ever. Our unique advantage as a nonprofit organization also helps us remain noncommercial and unbiased, which allows us to focus solely on the challenges of managing large, complex customers.

Our legacy stems from our pursuit of identifying emerging issues and pioneering ideas across industries. We strive to be at the forefront of innovation, consistently translating our findings into valuable insights for our members. You can trust that SAMA’s offerings go beyond surface-level solutions — empowering your organization to thrive and lead with agility.




Unlock Your Know-How Through Valuable Connections

At SAMA, our emphasis on the power of "know-who" paves the way for your "know-how." Our vibrant community brings together practitioners and subject experts like no other. By engaging with SAMA, you gain access to an instant personal network that opens doors and forges lifelong bonds. Many of our attendees have built lasting relationships that span decades, enriching their lives both personally and professionally.

Discover the unrivaled benefits of being part of the SAMA community and witness firsthand the impact it can have on your professional journey. Together, we can foster a thriving environment of knowledge sharing and collaboration that propels us all to greater heights.


Unleash the Power of a Singular, Game-Changing Idea

SAMA understands that our community is constantly on the move, making it a challenge to pause and seize the chance to learn, brainstorm, and validate. However, envision the impact of just one extraordinary idea with the potential to deliver genuine value to you, your organization, and your most crucial customers.

The transformative power of this singular, game-changing idea can reshape the trajectory of your business and unlock new levels of success. The collective wisdom of SAMA's community can help you discover that elusive idea, help revolutionize your approach to strategic customer management, and give you a competitive edge that sets you apart in this ever-evolving landscape.


Dynamic, Practical Learning

Get ready for an educational experience that defies convention! SAMA’s learning environment is designed to invigorate and captivate, not put you to sleep. With a conference program that spans industries, we deliver an exciting, comprehensive, and focused approach that tackles real-world challenges.

Led by seasoned practitioners and experts, our sessions are infused with practical wisdom derived from hands-on experience. Their genuine passion for sharing ideas fuels engaging discussions and promotes a culture of open exchange. At SAMA, we create a dynamic think tank of like-minded peers who are eager to collaborate, push boundaries, and share your drive for success.





Conference Venue


Fontainebleau Miami Beach Hotel

Fontainebleau is a luxurious hotel that opened in 1954 in Miami Beach, Florida. Boasting a beautiful blend of classic decor and modern amenities, the hotel made its name into the National Register of Historic Places in 2008. Aiming to please guests with lavish spas, comfortable rooms, and great dining options, the hotel is a popular tourist destination, having made several memorable appearances in television and in movies due to its striking beauty.

Venue address: 4441 Collins Ave Miami Beach, FL 33140   www.fontainebleau.com

Conference Dates: May 21-23, 2024

SAMA Room Block Reservations: Information coming early 2024.

Questions? Contact Rhodonna Espinosa at espinosa@strategicaccounts.org.





“SAMA is the ultimate global resource in the
convergence of pragmatic thought leadership.”

- A SAMA community member



SAMA's 2024 Annual Conference offers three parallel tracks to guide your learning journey.

  ✮ Critical Skills for Strategic Account Managers

  ✮ SAM Program Design, Structure and Management

  ✮ SAM Talent: Recruiting, Hiring and Retaining Top People

We search far and wide for new speakers who bring fresh, innovative ideas. They come from companies that are pushing the envelope with their key customers. As for returning speakers, we only bring back the best of the best!



Early Bird Price (until 1/31/24, 11:59 PM CST) $2,295.00  $2,495.00  $2,695.00
Full Price (through conference) $2,595.00 $2,795.00 $2,995.00
TEAMS** Corporate
Early Bird Price (until 1/31/24, 11:59 PM CST) $2,195.00  $2,395.00   $2,595.00 
Full Price (through conference) $2,395.00 $2,595.00 $2,795.00
**A team is considered 8 or more paid registrants. 


“For me, attending the SAMA Annual Conference is of value for two great reasons. Number one, the wealth of topics covered. Number two, is the exchange with like-minded people from different backgrounds but with similar needs and intentions all focusing on key account management improvements, professionalizing the approach, and driving impact.”
– Helmut Maßer, Sales Excellence, Siemens AG





Call for Proposals

SAMA’s Annual Conference is our premiere event — an exhilarating educational experience, with sessions offering breadth, depth, and a sharp focus on real-world challenges that cut across all industries. Sessions are led by practitioners, thought leaders, and subject-matter experts with proven experience and a true passion for sharing ideas.

You will be seen as a thought leader within your industry and become part of a global think tank of like-minded peers, determined to grow profitably with your company’s most strategic customers.

To submit a session submission, click here, or questions please contact SAMA’s Assistant Director of Knowledge & Training Dave Schweizer at schweizer@strategicaccounts.org and include a brief description and any supporting materials.

Submissions deadline for SAMA's 2024 Annual Conference is September 22, 2023.  



For information on sponsorship opportunities, contact Harvey Dunham, Managing Director, Strategy and Marketing at +1 312-662-2971 or dunham@strategicaccounts.org.