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A Trusted Source for 60 Years!

As we celebrate our 60th anniversary, we mark an impressive milestone that solidifies SAMA’s status as the go-to source for strategic account management. After six decades, our commitment to sharing best practices and unparalleled expertise is as strong as ever. Our unique advantage as a nonprofit organization also helps us remain noncommercial and unbiased, which allows us to focus solely on the challenges of managing large, complex customers.

Our legacy stems from our pursuit of identifying emerging issues and pioneering ideas across industries. We strive to be at the forefront of innovation, consistently translating our findings into valuable insights for our members. You can trust that SAMA’s offerings go beyond surface-level solutions — empowering your organization to thrive and lead with agility.

 

 

 


Unlock Your Know-How Through Valuable Connections

At SAMA, our emphasis on the power of "know-who" paves the way for your "know-how." Our vibrant community brings together practitioners and subject experts like no other. By engaging with SAMA, you gain access to an instant personal network that opens doors and forges lifelong bonds. Many of our attendees have built lasting relationships that span decades, enriching their lives both personally and professionally.

Discover the unrivaled benefits of being part of the SAMA community and witness firsthand the impact it can have on your professional journey. Together, we can foster a thriving environment of knowledge sharing and collaboration that propels us all to greater heights.

 


Unleash the Power of a Singular, Game-Changing Idea

SAMA understands that our community is constantly on the move, making it a challenge to pause and seize the chance to learn, brainstorm, and validate. However, envision the impact of just one extraordinary idea with the potential to deliver genuine value to you, your organization, and your most crucial customers.

The transformative power of this singular, game-changing idea can reshape the trajectory of your business and unlock new levels of success. The collective wisdom of SAMA's community can help you discover that elusive idea, help revolutionize your approach to strategic customer management, and give you a competitive edge that sets you apart in this ever-evolving landscape.

 


Dynamic, Practical Learning

Get ready for an educational experience that defies convention! SAMA’s learning environment is designed to invigorate and captivate, not put you to sleep. With a conference program that spans industries, we deliver an exciting, comprehensive, and focused approach that tackles real-world challenges.

Led by seasoned practitioners and experts, our sessions are infused with practical wisdom derived from hands-on experience. Their genuine passion for sharing ideas fuels engaging discussions and promotes a culture of open exchange. At SAMA, we create a dynamic think tank of like-minded peers who are eager to collaborate, push boundaries, and share your drive for success.

 

 

 


Keynote Speakers

Kick-off Keynote Address

Tom Derry

CEO, ISM

  

Kick-off Keynote Address

Miguel Gonzalez

Chief Procurement Officer, DuPont

  

How Big Things Get Done

Dan Gardner

Risk Management, Forecasting, and Big Projects | Award-Winning Journalist | Bestselling Author

  

The Inner Game of Breakthrough Performance

Hitendra Wadhwa

Professor, Columbia Business School

  

 


Agenda at a Glance

Monday, May 20

4:00pm - 7:30pm Registration Opens
5:00pm - 6:00pm          Bonus Session
6:00pm - 7:30pm SAMA Happy Hour
   

Tuesday, May 21

7:30am - 8:30am Breakfast
8:30am - 9:30am Keynote —A Conversation with Miguel Gonzalez, Head of Procurement for Dupont and Tom Derry, CEO of Institute for Supply Management® (ISM®)
10:00am - 11:15am Concurrent Sessions
11:45am - 1:00pm Concurrent Sessions
1:00pm - 2:00pm Lunch
2:00pm - 3:15pm Concurrent Sessions
3:45pm - 5:00pm Concurrent Sessions
5;15pm - 6:15pm Peer Exchange and Sponsor Social
6:30pm - 9:30pm 60th Anniversary Dinner Event

 


Wednesday, May 22

7:30am - 8:30am Breakfast
8:30am - 9:30am Keynote — How Big Things Get Done
Dan Gardner, Award-Winning Journalist and Bestselling Author
10:00am - 11:15am Concurrent Sessions
11:45am - 1:00pm Concurrent Sessions
1:00pm - 2:00pm Lunch
2:00pm - 3:15pm Concurrent Sessions
3:45pm - 5:00pm Concurrent Sessions
5:00pm - 6:30pm Networking Reception
   

Thursday, May 23

7:30am - 8:30am Breakfast
8:30am - 9:30am Keynote — The Inner Game of Breakthrough Performance
Hitendra Wadhwa, Professor, Columbia Business School
10:00am - 11:15am Concurrent Sessions
11:45am - 1:00pm Concurrent Sessions
1:00pm Conference Adjourns

 

 

 

 

Conference Venue

 

Fontainebleau Miami Beach Hotel

Fontainebleau is a luxurious hotel that opened in 1954 in Miami Beach, Florida. Boasting a beautiful blend of classic decor and modern amenities, the hotel made its name into the National Register of Historic Places in 2008. Aiming to please guests with lavish spas, comfortable rooms, and great dining options, the hotel is a popular tourist destination, having made several memorable appearances in television and in movies due to its striking beauty.

 

 

 


Developmental

Tracks


 

“SAMA is the ultimate global resource in the
convergence of pragmatic thought leadership.”

- A SAMA community member

 


 

SAMA's 2024 Annual Conference offers three parallel tracks to guide your learning journey.

  ✮ Critical Skills for Strategic Account Managers

  ✮ SAM Program Design, Structure and Management

  ✮ SAM Talent: Recruiting, Hiring and Retaining Top People

We search far and wide for new speakers who bring fresh, innovative ideas. They come from companies that are pushing the envelope with their key customers. As for returning speakers, we only bring back the best of the best!

 

 

 

“For me, attending the SAMA Annual Conference is of value for two great reasons. Number one, the wealth of topics covered. Number two, is the exchange with like-minded people from different backgrounds but with similar needs and intentions all focusing on key account management improvements, professionalizing the approach, and driving impact.”
– Helmut Maßer, Sales Excellence, Siemens AG


Thank you to our sponsors:


For information on sponsorship opportunities click here.