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Why Attend the 2023
SAMA Annual Conference?

 

A Trusted Source

For almost 60 years SAMA has been the undisputed knowledge leader on managing large, complex customers. Because we are non-profit, we can afford to be both non-commercial and non-biased in our unrelenting focus on the challenges of strategic customer management. We make it our business to identify new issues and leading-edge ideas and translate that into food for thought for our customers.
 

Know-How Based on Know Who

It has been said that “it’s more important WHO you know that WHAT you know.” In SAMA’s case, our “know-who” leads to your “know-how.” The SAMA Knowledge Network is a community of practitioner and subject experts that is unparalleled. Engaging with SAMA provides you an instant personal network. Many attendees create lasting relationships that last for decades that are truly valued personally and professionally. We believe in the power of connection and community and after so many months being virtual, we look forward to seeing you in-person.

One Great Idea

The business of managing strategic customers is a fast-paced, high-stakes environment. SAMA’s community is a busy one, and we recognize that it’s difficult to find the time to step back and take advantage of an opportunity to learn, brainstorm and validate. But consider the power of just one great idea that can deliver true value to you, your company and your most important customers. The ROI is undeniable.
 

Fast Paced, Practical Learning

SAMA’s learning environment provides an exhilarating educational experience that is anything but boring. Our conference offers breadth, depth and a sharp focus on real-world challenges that cross all industries. Sessions are led by practitioners and subjects experts who have proven experience and a true desire to share ideas. SAMA’s culture of open exchange gives participants more than just an education – it provides a think tank of peers.
 

Competitive Advantage

With hundreds of companies from an array of industries in attendance, can you afford to stay home if even one competitor is gaining exposure to best practices? Chances are, your customers will be there too, providing opportunities for meeting counterparts who can offer a unique perspective, new information or even assistance in gaining access to key stakeholders in their firm. Companies that want the competitive advantage come to the SAMA conference.

   REGISTER NOW

 

 

Keynote Speakers

The Experience Mindset
 

Tiffani Bova

Global Customer Growth and Innovation Evangelist, Salesforce

  

Combat Leadership: Build High Performance, Winning Teams

Dave Berke

Chief Officer of Development & Curriculum, Echelon Front

  

   

 

Conference Sessions

We search far and wide for new speakers bringing fresh, innovative ideas from companies who are pushing the envelope with their key customers. As for returning speakers, we only bring back the best of the best. Expect a full slate of new speakers, new companies and new topics to bring you insights and tools to inform your decision making and enhance your most critical customer relationships. SAMA's Annual Conference offers three parallel tracks to help guide your journey and ensure maximum ROI.

More than 40 sessions including:

  • Not Just Another Vendor: Using account planning to build trust and grow revenue
  • Practices for Engaging Senior Leadership: Creating motivation for senior leaders from the customer account and strategic account team to be part of the SAM team/program
  • Creating a Successful Strategic Account Team
  • Building & Scaling a World-Class SAM Culture
  • Third Box Reframing: Design thinking to help your customer reframe their game 
  • Matching Strategic Account Management Programs to Today’s Buyers 
  • A Crash Course in Negotiations — The Power of Nice 
  • Strategic Account Management in a Post-Sale Capital Equipment Ecosystem Dealing with Procurement: How you can turn purchasing adversaries into devoted allies 

 

 

 

  • How to Drive Results and Make an Impact: A toolkit for Strategic Account Managers 
  • Speaking the Language of Procurement 
  • Gaining and Leveraging Customer Momentum from Your Portfolio of Account Value 
  • Telling Your Account Story Through Effective Executive Briefings 
  • Winning Internal Support for Your Accounts 
  • Strategic Account Management & Sales: How to synergize the sometimes contradictory 
  • Selling Complex Solutions to Global Buyers: A neuroscience approach 
  • Engaging the C-Suite: Be so good that you get invited back 

View Conference Sessions

 

 

Conference Venue

 

Hotel del Coronado, Curio Collection by Hilton

A living legend for more than 130 years, The Del celebrates its rich history as the proud host to celebrities, royalty, U.S. Presidents, and beach-loving guests for generations. Built in 1888 by Elisha Babcock, Jr., and Hampton L. Story and designated a National Historic Landmark in 1977, this historic beach resort is a San Diego icon.

Venue address: 1500 Orange Ave, San Diego, CA 92118   https://hoteldel.com

Conference Dates: May 23-25, 2023

SAMA Rate: $289 + Tax

Reservation Link: SAMA / Hotel Del Coronado Reservation Link (AC23)
Reservation cut-off is Friday, April 28, 2023 (5:00 pm PST) OR when the SAMA Block of rooms is FULL.
Cancellation Policy: If you cancel your reservation less than 3 days prior to arrival, you will be charged for one nights’ stay room and tax.

Questions? Contact Rhodonna Espinosa at espinosa@strategicaccounts.org.

 

 

Conference Agenda*

 

Monday, May 22

4:00pm-6:00pm – Pre-Conference Bonus Sessions

6:00pm-7:30pm – Opening SAMA Conference Happy Hour

 

Tuesday, May 23

7:00am-8:00am – Breakfast

8:00am-5:00pm – Keynote and Breakout Sessions

5:00pm-6:30pm – Reception

 

 

 

*Conference agenda is subject to change

 

Wednesday, May 24

7:00am-8:00am – Breakfast

8:00am-5:30pm – Keynote and Breakout Sessions

6:00pm-7:00pm – Transportation to USS Midway Museum

6:30pm-9:30pm – Reception and Dinner at USS Midway Museum

9:00pm-10:00pm – Transportation to Hotel Del Coronado

 

Thursday, May 25

7:00am-8:00am – Breakfast

8:00am-1:00pm – Keynote and Breakout Sessions

1:00pm – Conference Adjourns

 

 

2023 CONFERENCE PRICING

 
INDIVIDUAL  Corporate
Member
Individual
Member
Non-
Member
Price  $2,595.00  $2,795.00  $2,995.00
       
       
TEAMS Corporate
Member
Individual
Member
Non-
Member
Price $2,395.00  $2,595.00   $2,795.00 
*A team is considered 8 or more paid registrants.

REGISTER NOW

 

“Great sessions and discussions, as usual for a SAMA experience. The collaborative culture, shown by SAMA and the attendees, is much appreciated!”
– 2020 Annual Conference attendee

 

 

Thank you to our sponsors:
 

 
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For information on sponsorship opportunities, contact Harvey Dunham, Managing Director, Strategy and Marketing
at +1 312-662-2971 or dunham@strategicaccounts.org.

 

 

 

 

Missed last year's conference? 
Purchase selected sessions on demand.

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