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Conference Sessions

SAMA's roster of trailblazing sessions is only getting better. Check in often to see what's new.

 

KEYNOTE: TUESDAY, MAY 23

Kick-off Keynote Address

Sierra Towers

Vice President, Go to Market & Operations, Boehringer Ingelheim Pharmaceuticals, Inc.

  

KEYNOTE: WEDNESDAY, MAY 24

Combat Leadership: Build High Performance, Winning Teams

Dave Berke

Chief Officer of Development and Curriculum, Echelon Front

  

KEYNOTE: THURSDAY, MAY 25

The Experience Mindset

Tiffani Bova

Global Customer Growth and Innovation Evangelist, Salesforce

  

 

TRACK: Critical Skills for Strategic Account Managers

An enabled, empowered SAM with the right combination of leadership traits and business acumen is an unbeatable combination. Learn what’s in the DNA of an elite account team leader and how the best SAMs and GAMs orchestrate the strategic value creation process and drive business outcomes for their customers. Sessions will cover managing teams with diverse cultural backgrounds, understanding and outwitting Procurement, using data to bring new value streams to your customer, how to win bigger (and better) deals through upstream certification and specification, and much, much more.

Session 101

 

Session 102

 

Session 103

 

Session 104

 

Session 105

 

Session 106

 

Session 107

 

Session 108

 

Session 109

 

Session 110

 

Session 111

 

Session 112

 

Session 113

 

Session 114

 

Session 115

 

Session 116

 

Session 117

 

Session 118

 

Session 119

 

Session 120

 

Session 121

 

Session 122

 

Session 123

 

Session 124

 

Session 125

 

Session 126

 

Session 127

 

 

 

CONFERENCE TRACKS:  Keynote Speakers  |  Critical Skills for SAMs  |  SAM Program Design, Structure and Management  |  SAM Talent: Recruiting, Hiring and Retaining Top People      []

 

TRACK: SAM Program Design, Structure, and Management

Your SAMs don’t work in a vacuum. Without having the right management systems and processes in place to enable them, all the talent in the world won’t make a difference. Learn how the best companies make the business case for SAM, how they structure their SAM program, and how they align the strategic account management initiative with their larger corporate objectives. Sessions will cover issues related to internal alignment, executive sponsorship, account selection and deselection, and many other universal SAM challenges.

Session 201

 

Session 202

 

Session 203

 

Session 204

 

Session 205

 

Session 207

 

Session 208

 

Session 209

 

Session 210

 

Session 211

 

Session 212

 

Session 213
*Bonus Monday Session

 

Session 214

 

 

 

 

 

 

 

CONFERENCE TRACKS:  Keynote Speakers  |  Critical Skills for SAMs  |  SAM Program Design, Structure and Management  |  SAM Talent: Recruiting, Hiring and Retaining Top People      []

 

TRACK: SAM Talent: Recruiting, Hiring, and Retaining Top People

SAMA research shows that nothing influences the success or failure of a strategic account management initiative more than the leadership capabilities of the SAM. Is your organization screening for the right traits, attracting the best candidates, and then enabling your SAMs with the technology, coaching, and organizational mettle they need to thrive? Enable your SAM teams by implementing efficient global processes and smart digitalization strategies, and learn to screen for tough-to-train traits that correlate with SAM success.

Session 301

 

 

Session 302

 

 

Session 303

 

Session 304

 

 

Session 305

 

 

 

 

 

 

 

 

 

 

 

REGISTER

 


Thank you to our sponsors:

 
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For information on sponsorship opportunities, contact Harvey Dunham, Managing Director, Strategy and Marketing
at +1 312-662-2971 or dunham@strategicaccounts.org.