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Conference Sessions

SAMA's roster of trailblazing sessions is only getting better. Check in often to see what's new.



Kick-off Keynote Address

Sierra Towers

Vice President, Go to Market & Operations, Boehringer Ingelheim Pharmaceuticals, Inc.



Combat Leadership: Build High Performance, Winning Teams

Dave Berke

Chief Officer of Development and Curriculum, Echelon Front



The Experience Mindset

Tiffani Bova

Global Customer Growth and Innovation Evangelist, Salesforce



TRACK: Critical Skills for Strategic Account Managers

An enabled, empowered SAM with the right combination of leadership traits and business acumen is an unbeatable combination. Learn what’s in the DNA of an elite account team leader and how the best SAMs and GAMs orchestrate the strategic value creation process and drive business outcomes for their customers. Sessions will cover managing teams with diverse cultural backgrounds, understanding and outwitting Procurement, using data to bring new value streams to your customer, how to win bigger (and better) deals through upstream certification and specification, and much, much more.

Session 101


Session 102


Session 103


Session 104


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Session 110


Session 111


Session 112


Session 113


Session 114


Session 115


Session 116


Session 117


Session 118


Session 119


Session 120


Session 121


Session 122


Session 123


Session 124


Session 125


Session 126


Session 127




CONFERENCE TRACKS:  Keynote Speakers  |  Critical Skills for SAMs  |  SAM Program Design, Structure and Management  |  SAM Talent: Recruiting, Hiring and Retaining Top People      []


TRACK: SAM Program Design, Structure, and Management

Your SAMs don’t work in a vacuum. Without having the right management systems and processes in place to enable them, all the talent in the world won’t make a difference. Learn how the best companies make the business case for SAM, how they structure their SAM program, and how they align the strategic account management initiative with their larger corporate objectives. Sessions will cover issues related to internal alignment, executive sponsorship, account selection and deselection, and many other universal SAM challenges.

Session 201


Session 202


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Session 204


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Session 207


Session 208


Session 209


Session 210


Session 211


Session 212


Session 213
*Bonus Monday Session


Session 214








CONFERENCE TRACKS:  Keynote Speakers  |  Critical Skills for SAMs  |  SAM Program Design, Structure and Management  |  SAM Talent: Recruiting, Hiring and Retaining Top People      []


TRACK: SAM Talent: Recruiting, Hiring, and Retaining Top People

SAMA research shows that nothing influences the success or failure of a strategic account management initiative more than the leadership capabilities of the SAM. Is your organization screening for the right traits, attracting the best candidates, and then enabling your SAMs with the technology, coaching, and organizational mettle they need to thrive? Enable your SAM teams by implementing efficient global processes and smart digitalization strategies, and learn to screen for tough-to-train traits that correlate with SAM success.

Session 301



Session 302



Session 303


Session 304



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Thank you to our sponsors:

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For information on sponsorship opportunities, contact Harvey Dunham, Managing Director, Strategy and Marketing
at +1 312-662-2971 or