SAMA’s executive symposium series represents one of the most rewarding benefits of SAMA corporate membership.
Date: September 15, 2021 | Time: 9 AM CST to 10:30 AM CST
Strategic Account organizations are increasingly challenged communicating value across sophisticated, complex solutions. New platforms and services brought in through acquisitions, and development of new internal offerings, rely on Strategic Account teams to build momentum for the solutions groups. The shift towards remote selling in the post-pandemic world have intensified requirements and time constraints. SAMs are selling more complex solutions, have less time do so, and are fighting for attention with every virtual conversation.
This workshop will help SAMs improve their mastery of sophisticated messaging for expertise-led solutions, and to do so within the realities of today’s virtual selling environment. Success with these high-growth business areas depends not just in simplifying the complexities of a solution, but also in the ability of SAMs to leverage the scarcity of resources behind the delivery of these solutions. The workshop will go beyond methodology. We will discuss new technologies that unlock customer engagement and attention during remote conversations.
These innovative digital assets, coupled with the methodology, will strongly differentiate you and your solutions in a world of endless virtual meetings.
Presenter: Michael Thomas, Principal, Magnetic Services
Date: September 15, 2021 | Time: 3 PM CET – 7 PM CET
SAMA invites European sales and commercial leaders to join the Nordics Symposium in-person in Copenhagen or online virtually. During the half-day event we will discuss the Future of SAM and share best practices.
The event agenda includes:
Presenters: Denise Freier, President and CEO, SAMA; Dino Bertani, Executive Director, International Strategic Account Management, AbbVie; Ulrik Monberg, CEO and Founder, Arpedio; Kaj Storbacka, Professor, Hanken School of Economics; Jim Ford, Chief Commercial Officer (CCO), Solecta, Inc. and SAMA Chairman of the Board; Karen Passmore, Partner, Mckinsey & Co; Frédéric Kahn, Vice President Global Sales, Wavelength Pharmaceuticals
Date: October 13, 2021 | Time: 9 AM CST – 11 AM CST
In today’s complex and constantly changing environment, the strengths that drive success are shifting. This session will explore how women can leverage their strengths as leaders to capitalize on the opportunities that today’s dynamic environment presents. This high-impact, multifaceted event provides a unique opportunity for women to develop their potential as account managers and leaders.
Participants will benefit from:
Moderator: Tania Lennon, Head of Global Talent and Learning, ZS
Panelists: Dominque Côté, Owner and Founder, Cosawi, and Principal at The Summit Group; Denise Freier, CEO, SAMA; Denise Juliano, Group Vice President of Life Sciences, Premier, Inc.; Renae Leary, Chief Commercial Officer – Americas, Ansell; Jennifer Stanley, Marketing & Sales Partner, McKinsey & Company
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