SAMA’s executive symposium series represents one of the most rewarding benefits of SAMA corporate membership.



The Challenge of Selling Expertise Not Product: Transforming SAMs into High-Value Advisors Supported by Engaging Digital Content

Date: September 15, 2021    |    Time: 9 AM CST to 10:30 AM CST

Strategic Account organizations are increasingly challenged communicating value across sophisticated, complex solutions. New platforms and services brought in through acquisitions, and development of new internal offerings, rely on Strategic Account teams to build momentum for the solutions groups. The shift towards remote selling in the post-pandemic world have intensified requirements and time constraints. SAMs are selling more complex solutions, have less time do so, and are fighting for attention with every virtual conversation.

This workshop will help SAMs improve their mastery of sophisticated messaging for expertise-led solutions, and to do so within the realities of today’s virtual selling environment. Success with these high-growth business areas depends not just in simplifying the complexities of a solution, but also in the ability of SAMs to leverage the scarcity of resources behind the delivery of these solutions. The workshop will go beyond methodology. We will discuss new technologies that unlock customer engagement and attention during remote conversations.

These innovative digital assets, coupled with the methodology, will strongly differentiate you and your solutions in a world of endless virtual meetings.     

Presenter: Michael Thomas, Principal, Magnetic Services



The SAMA Nordics Symposium 2021

Date: September 15, 2021    |    Time: 3 PM CET – 7 PM CET

SAMA invites European sales and commercial leaders to join the Nordics Symposium in-person in Copenhagen or online virtually. During the half-day event we will discuss the Future of SAM and share best practices.
The event agenda includes:

  • The Future of SAM panel with leading experts along with best practices sharing on strategic account management from practitioners
  • Concurrent in-person and online roundtables discussing European SAM priorities
  • A collaborative workshop on how SAMA can serve the European community

Presenters: Denise Freier, President and CEO, SAMA; Dino Bertani, Executive Director, International Strategic Account Management, AbbVie; Ulrik Monberg, CEO and Founder, Arpedio; Kaj Storbacka, Professor, Hanken School of Economics; Jim Ford, Chief Commercial Officer (CCO), Solecta, Inc. and SAMA Chairman of the Board; Karen Passmore, Partner, Mckinsey & Co; Frédéric Kahn, Vice President Global Sales, Wavelength Pharmaceuticals

Register    Detailed PDF


Women in SAM Symposium – Developing Business Talent

Date: October 13, 2021    |    Time: 9 AM CST – 11 AM CST

In today’s complex and constantly changing environment, the strengths that drive success are shifting. This session will explore how women can leverage their strengths as leaders to capitalize on the opportunities that today’s dynamic environment presents. This high-impact, multifaceted event provides a unique opportunity for women to develop their potential as account managers and leaders.

Participants will benefit from:

  • Research: Dig deeper into the research behind the HBR article Why Women Are the Future of B2B Sales.
  • Power panel: Tap into the collective wisdom of seasoned women leaders who have experience across industries and geographies. Discover how these women navigated their careers and overcame key challenges.
  • Reflection: Uncover the internal barriers that hold you back and learn how to increase your personal impact. Participants will receive a personalized feedback report.
  • Community: Participate in discussions with like-minded women to understand how you can capitalize on your individual strengths and achieve your leadership potential.
  • Skills: Learn simple methods to enhance your visibility and presence as a leader.

Moderator: Tania Lennon, Head of Global Talent and Learning, ZS
Panelists: Dominque Côté, Owner and Founder, Cosawi, and Principal at The Summit Group; Denise Freier, CEO, SAMA; Denise Juliano, Group Vice President of Life Sciences, Premier, Inc.; Renae Leary, Chief Commercial Officer – Americas, Ansell; Jennifer Stanley, Marketing & Sales Partner, McKinsey & Company



SAMA and Schneider Electric Symposium
Co-Hosted with Schneider Electric | Presentations by

SAMA and Schneider Electric Symposium

SAMA and Premier Inc. Executive Symposium
Co-Hosted with Premier Inc. | Presentations by

SAMA and Premier Inc. Executive Symposium

SAMA and QAD Executive Symposium
Co-Hosted with QAD | Presentations by

SAMA and QAD Executive Symposium

SAMA and 3M Executive Symposium
Co-Hosted with 3M | Presentations by

SAMA and 3M Executive Symposium

SAMA and Merck Executive Symposium
Co-Hosted with Merck | Presentations by

SAMA and Merck Executive Symposium

SAMA and Arcadis Executive Symposium
Co-Hosted with Arcadis | Presentations by

SAMA and Arcadis Executive Symposium

SAMA and Entertainment Partners Executive Symposium
Co-Hosted with Entertainment Partners | Presentations by

SAMA and Entertainment Partners Executive Symposium