SAMA EXECUTIVE SYMPOSIUM

CURATED CONVERSATIONS FOR THE SAMA COMMUNITY

SAMA’s executive symposium series represents one of the most rewarding benefits of SAMA corporate membership.

UP NEXT:

What Great SAM Looks Like and How It Impacts the Organization

Date: September 14, 2021    |    Time: 9 AM CST – 11 AM CST

How are leading companies driving significant value co-creation through the implementation of account planning and management best practices across their organizations? This symposium will focus on successful implementations of strategic, key and global account management within the SAMA community of practice.     

Presenters: Performance Methods, Inc. (PMI), TBD; Senior SAM practitioner from SAMA corporate membership TBD; SAM program leader TBD

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The Challenge of Selling Expertise Not Product: Transforming SAMs into High-Value Advisors Supported by Engaging Digital Content

Date: September 15, 2021    |    Time: 9 AM CST to 10:30 AM CST

Strategic Account organizations find it increasingly challenging to communicate value across sophisticated, complex solutions. New platforms and services brought in through acquisitions, and new internal offerings, require Strategic Account teams to build momentum for the solutions groups. The requirements have intensified because of the recent shift towards remote selling and time constraints in the post-pandemic world. SAMs are selling more complex solutions, have less time do so, and are fighting for attention with every virtual conversation. This symposium explores approaches for SAMs to radically improve their mastery of sophisticated messaging for today’s virtual selling environment.     

Presenter: Michael Thomas, Principal, Magnetic Services

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Women in SAM Symposium

Date: October 13, 2021    |    Time: 9 AM CST – 11 AM CST

Today’s environment is characterized by complexity and change. The strengths that drive success are changing. This session will explore how women can leverage their unique strengths as leaders to capitalize on the opportunities that the current environment presents.     

Moderator: Tania Lennon, Head of Global Talent and Learning, ZS
Panelists: Dominque Côté, Owner and Founder, Cosawi, and Principal at The Summit Group; Denise Freier, CEO, SAMA; Denise Juliano, Group Vice President of Life Sciences, Premier, Inc.; Renae Leary, Chief Commercial Officer – Americas, Ansell; Jennifer Stanley, Marketing & Sales Partner, McKinsey & Company

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PAST SYMPOSIA

SAMA and Schneider Electric Symposium
Co-Hosted with Schneider Electric | Presentations by

SAMA and Schneider Electric Symposium

SAMA and Premier Inc. Executive Symposium
Co-Hosted with Premier Inc. | Presentations by

SAMA and Premier Inc. Executive Symposium

SAMA and QAD Executive Symposium
Co-Hosted with QAD | Presentations by

SAMA and QAD Executive Symposium

SAMA and 3M Executive Symposium
Co-Hosted with 3M | Presentations by

SAMA and 3M Executive Symposium

SAMA and Merck Executive Symposium
Co-Hosted with Merck | Presentations by

SAMA and Merck Executive Symposium

SAMA and Arcadis Executive Symposium
Co-Hosted with Arcadis | Presentations by

SAMA and Arcadis Executive Symposium

SAMA and Entertainment Partners Executive Symposium
Co-Hosted with Entertainment Partners | Presentations by

SAMA and Entertainment Partners Executive Symposium

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