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SAMA’s 2022 Annual Conference “On-Demand”

The world has changed in the past two years and with that comes new ways in how we learn from one another. That's why we are thrilled to offer SAMA’s Annual Conference On-Demand, so attendees without the ability or desire to travel can still learn the most up-to-date best practices, tools and resources from experts.

With access to more than 20 sessions, you can press “play” to sharpen your skills wherever, whenever. 

Corporate: $749       Individual: $849       Non-member: $995

Buy On Demand




Strategic Selling in an Omnichannel World

Jennifer Stanley

Partner, North America Lead, Sales & Channel Practice, McKinsey & Company  


Return On Character

Phil Styrlund

CEO, The Summit Group



The Only SAM Metric that Matters: Business Value



Thank you to our sponsors:

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Session 102

The Neuroscience of Your Customers’ Attention

Session 110

Understand Your Customer’s Financials to Avoid Commoditization



Session 112

Recipe for Co-Creation



Session 116

Develop Competitor Proof Relationships: Make Every Sales Interaction Matter


Session 117

Outside-In: Where Sales Meets Strategy


Session 118

Dealing with Difficult People and Conversations


Session 122

Non-Traditional Strategic Value Creation: ESG, Supplier Diversity and Digital Platforms  


Session 124

You’d Better Know How to Engage with Executives!


Session 126

Managing Global Accounts



Session 201

Building a SAM Program From the Ground Up


Session 202

Introduction of a New SAM Organization in the Healthcare Distributor Environment in Africa

Session 204

Third Box Strategy Alignment: Design Thinking to Co-Create Your Customers’ Future


Session 210

How Do You Fly the Friendly Skies … Greener? How United’s Sales Team Is Helping Customers Make Air Travel More Sustainable


Session 213

Positive Intelligence for SAMs: Going From Good to Great!

Session 215

Value Propositions Under Attack: The Future of Working with Outsourced Procurement


Session 217

Growing a Customer-Centric Organization: Lessons Learned



Session 218

The Challenge of Selling Expertise, Not Product: Transforming SAMs Into High-Value Advisors Supported by Engaging Digital Content


Session 301

Defining Keystone Character Habits That Will Define and Distinguish the Highest-Performing Salespeople of the Future


Session 302

Developing Strategic Account Managers: A Roundtable with IDEXX, AbbVie and Ecolab


Session 303

Data Doesn’t Lie! Today's Three Must-Have Strategic Account Management Traits for Success


Session 304

Women Leaders in SAM: Driving Success with Diverse SAM Organizations


Session 305

KAM Metrics Panel: A Balanced Scorecard Approach - From Design to Operationalization