While the world feels less predictable than ever before, one thing is certain: Your company's fortunes depend on your relationships with your most important customers. That means you need answers on how to swiftly and decisively adapt to their shifting needs and expectations.
As part of our effort to get you answers when you need them (i.e., NOW), we brought together the largest global community dedicated to strategic and key account management at the SAMA virtual global conference on Nov. 9-11, 2020. With more than 25 sessions, post-session speaker roundtables and customizable one-on-one workshops, it's the SAMA Annual Conference you know and love – now fully virtual and accessible to everyone, wherever you are in the world! It's not too late to learn how world-class organizations and the very best strategic account managers are molding their tools, talent, processes and offerings to meet today's highly charged moment.
We search far and wide for new speakers bringing fresh, innovative ideas from companies who are pushing the envelope with their key customers. As for returning speakers, we only bring back the best of the best. Expect a full slate of new speakers, new companies and new topics to bring you insights and tools to inform your decision making and enhance your most critical customer relationships.
As a registered attendee, you have the opprtunity to sign up for one Expert Exchange session to engage with a Virtual SAMA Conference speaker of your choice on a topic of your choice in their area of expertise.* Through these individualized, customizable sessions, you will get the chance to pick the brain of a renowned expert on whatever topic happens to be your most presssing present-day need, challenge or opportunity. You can use this time yourself one-on-one or bring along a small group of colleagues, even if they are not attending the conference! Expert Exchange slots are limited, so make sure to register as early as possible.
*Not all conference speakers are able to participate.
✯ SAM program director
✯ Strategic/global/key account manager
✯ Account team member
✯ Field sales supporting key customer
✯ Sales & marketing executive
✯ Sr. management (business units & geographies)
✯ Sales support & operation
✯ Sales training & development
✯ Human resources
✯ Chief sales officer