While the world feels less predictable than ever before, one thing is certain: Your company's fortunes depend on your relationships with your most important customers. That means you need answers on how to swiftly and decisively adapt to their shifting needs and expectations.
As part of our effort to get you answers when you need them (i.e., NOW), we will convene the largest global community dedicated to strategic and key account management at the SAMA virtual global conference Nov. 9-11, 2020. With more than 25 sessions featuring live chat and Q&A, post-session speaker roundtables, virtual networking events and customizable one-on-one workshops, it's the SAMA Annual Conference you know and love – now fully virtual and accessible to everyone, wherever you are in the world! Join us to learn how world-class organizations and the very best strategic account managers are molding their tools, talent, processes and offerings to meet today's highly charged moment.
✯ SAM program directors
✯ Strategic/global/key account managers
✯ Account team members
✯ Field sales supporting key customers
✯ Sales & marketing executives
✯ Sr. management (business units & geographies)
✯ Sales support & operations
✯ Sales training & development
✯ Human resources
✯ Chief sales officers
We search far and wide for new speakers bringing fresh, innovative ideas from companies who are pushing the envelope with their key customers. As for returning speakers, we only bring back the best of the best. Expect a full slate of new speakers, new companies and new topics to bring you insights and tools to inform your decision making and enhance your most critical customer relationships.
Want to get the most out of your SAMA Conference experience? Schedule a customized 30-minute one-one-one discussion with a subject matter expert. Starting a SAM program? Trying to align strategy to needs? Need help with an upcoming customer opportunity or C-suite messaging? Wondering how best to execute a training initiative? Interested in exploring compensation and incentives? Ask the Expert is the perfect way to begin solving immediate issues and to further customize your Virtual Conference experience.