Find critical strategic account management services from SAMA
Recognized and demanded by organizations worldwide, SAMA’s Certified Strategic Account Manager (CSAM) designation is the gold standard for professional SAM certification. SAMA’s certification curriculum is a blended learning curriculum combining in-person, complementary, skill-building courses tied to SAMA’s SAM Competency Model and led by vetted thought leaders and industry experts.
SAMA has found overwhelming evidence that the single biggest factor influencing successful co-value creation is the leadership abilities of the SAM. That’s why it is mission critical that your organization does everything possible to ensure that you have the right people serving in the SAM role. This 360° assessment combines the SAM’s self-assessment with ratings from his peers and managers to deliver a snapshot of the SAM’s present-day strength (and weakness) in the core competencies and skills necessary for achieving improved business outcomes through strategic account management.
Every program, regardless of size, can benefit from an outside appraisal of its progress and maturity relative to industry best practices. SAMA’s Program Assessment tool quantitatively assesses the maturity and structural integrity of your SAM program across 11 key enablers shared by the world’s best SAM programs. Using the results, we offer practical guidance on improving your systems and processes to encourage and incentivize organizational synergy around building mutual value with and for your customers.