SAMA'S CERTIFIED STRATEGIC ACCOUNT MANAGER (CSAM) PROGRAM

PROPEL YOUR CAREER FORWARD

The most recognized certification for strategic account management professionals and program heads

SHOW YOUR PROFICIENCY

While there exist some important differences in the implementation of strategic account management within various industries’ business models, there is remarkable consistency around the foundational skills desired in strategic account managers. SAMA’s CSAM graduates must complete the full CSAM curriculum and have their work validated by both SAMA and their manager.

Upon successful completion of SAMA’s certification program, the Certified Strategic Account Manager (CSAM) designation will be awarded.

csam-1.png
csam-2.png



WHY CERTIFY?

  • Raise the overall competency level of employees.
  • Establish a standard of excellence and desirable career path for the SAM position.
  • Demonstrate a commitment to key employees by investing in their career development.
  • Successful SAMs hugely impact business outcomes and the bottom line in terms of superior growth, superior profitability, and innovative and scalable customer solutions.

Learn about the steps of the value creation SAM process

HOW IS CSAM DIFFERENT?

The CSAM process is designed to measure demonstrable behavioral change – it is not simply a certificate of completion of a number of training modules.  As a CSAM, you will not be doing the same things you currently do better. You will be doing things differently.

csam-3.png
csam-4.png

 

HOW DO I BECOME CERTIFIED?

The CSAM workshops are offered throughout the year and across the globe.Requirements for enrollment include:

  • Must be employed as a strategic account manager, national account manager, global account manager, key account manager or in an equivalent role.
  • Must be actively managing at least one strategic account.
  • Must have the support of a direct manager or leader within your organization.