Availability/Register:
March 25-26, 2025 (online)
June 24-25, 2025 (online)
July 16, 2025 (in-person, Chicago)
November 18-19, 2025 (online)
Unless otherwise indicated, all online workshops will take place 8:30am–12:00pm Central Time (UTC +8) (Chicago).
If you are interested in taking this course in China Standard Time (UTC +8), please join the waitlist.
Training Units: 1
Training type available:
• In-Person (1 day)
• Online (2 consecutive half-days)
Fees:
Corporate Member = $995
Individual Member = $1,045
Non-Member = $1,195
Competencies covered:
Recommended Audience: SAM/KAM/GAM, SAM Program Leaders, SAM Managers, Cross-functional team members
Level of proficiency: Foundational / Intermediate
Certification eligibility: Required course of the CSAM program
Presented by: The Chapman Group
Participate in an exciting, informative, interactive and metric-oriented workshop. During this session participants will take a journey into the future...or is it now? They will experience methods, practices and tools that will help them optimize relationships with their strategic customers. Participants will experience both sides of the relationship: from the perspective of both the strategic customer as well as the strategic supplier. Participants will operate in collaborative teams, with group discussion and activity outcome sharing will be part of each content area. Thinking, innovating and challenging are integral parts of this workshop.
Assuming the role of a Trusted Advisor. It’s more than a deal manager.
Implementing and utilizing a metric-based customer scorecard
Measuring & strengthening relationships
Expanding share of wallet within a designated addressable market segment and building on/from a metric-based scorecard and voice-of-customer data
Faculty: Dennis J Chapman Sr., Founder and CEO, The Chapman Group