Conference Agenda
tuesday october 13
wednesday october 14
13:00 – 14:15
From Surviving to Thriving: How top growth firms have cracked the code on interacting with strategic accounts
Track: Keynote
View session details14:45 – 16:00
Communicating the Value of the Strategic Account Management Program to Internal Stakeholders: Lessons learned
Track: SAM Program Design, Structure, and Management
View session detailsThe Adaptability Advantage: Future-proofing strategic accounts
Track: Critical Skills for Strategic Account Managers
View session details16:30 – 17:45
The Lighthouse Effect: How a Center of Excellence anchors the strategic account journey — plus lessons from the Arcadis transformation
Track: SAM Program Design, Structure, and Management
View session detailsWe’ve Got You: Turning trust into your greatest strategic account advantage
Track: Critical Skills for Strategic Account Managers
View session details09:00 – 10:00
The Future of SAM Talent: Closing the talent gap
Track: Keynote
View session details10:15 – 11:30
KAM Strategy: From decision to delivery
Track: SAM Program Design, Structure, and Management
View session detailsThe Human Advantage: Building competitor-proof customer relationships in an AI world
Track: Critical Skills for Strategic Account Managers
View session details12:00 – 13:15
Executive Sponsorship or Sabotage: Practical insights for engaging leadership to accelerate strategic account relationships
Track: SAM Program Design, Structure, and Management
View session detailsThree Seconds to Magic: What great SAMs do before the reactive brain takes over
Track: Critical Skills for Strategic Account Managers
View session details13:15 – 14:15
Lunch
14:15 – 15:30
Beyond the Template: What best-in-class account planning actually looks like
Track: Critical Skills for Strategic Account Managers
View session detailsCentering the Client Organization in Global Account Management Practice
Track: SAM Program Design, Structure, and Management
View session detailsThank you to our sponsors:
