Upcoming Webcast
October 21, 2026 | 10AM CST and 11 AM EST
Presenter: Joe Marsh, Director, Account Management, TreviPay
Artificial intelligence (AI) is no longer a future concept; it’s a present-day differentiator in strategic account management. At last year’s conference, AI was the hot topic. This year, we’ll go beyond the buzz and explore how TreviPay has put AI into practice to streamline account management processes and empower teams and our organization to work more efficiently. …
November 3, 2026 | 10AM CST and 11 AM EST
Presenter: Roland Deiser, Senior Drucker Fellow and Professor of Organizational Politics, Drucker School of Management
November 20, 2026 | 10AM CST and 11 AM EST
Presenter: Mark Shonka, Co-CEO, IMPAX Sales Performance
As SAMs, a strategic customer isn’t just a customer; they are more like a territory. In an era of increasingly aggressive growth targets, maximizing that territory is more critical than ever — especially as companies are looking to SAMs to drive their overall revenue growth targets. Simply gaining a renewal or extension is no longer the goal. The goal is to dramatically increase the value of the relationship — and the revenue that comes with it. …
Popular Webcasts
The Irreplaceable Value of Human SAMs in an Age of AI (Part 1)
In this two-part webcast, you’ll explore why human sellers are still the most powerful differentiator in B2B — and why that’s not changing anytime soon.
The Irreplaceable Value of Human SAMs in an Age of AI (Part 2)
In this two-part webcast, you’ll explore why human sellers are still the most powerful differentiator in B2B — and why that’s not changing anytime soon.
From Beginning to Winning: Critical Building Blocks for Building and Sustaining a Strategic Accounts Program
Learn specific action to take if you are starting a SAM program or if you have already started a program and are looking for ways to benchmark your progress.