SAMA’s training equips strategic and key account managers with the skills, tools, and knowledge needed to drive immediate, measurable, and sustainable business results with strategic customers.
Gain a clear understanding of your current strengths and development areas with SAMA’s Individual Competency Assessment, then create a personalized training plan based on the results. Advance your skills through in-person or live online training with SAMA Academy, access customized training and consulting (live or virtual), and earn the world’s only certification for strategic and key account managers. Whatever your professional development goals, SAMA provides the ongoing education you need to excel.
Through SAM Enablement™ we provide:
- Training to apply proven techniques and best practices for expanding strategic customer relationships.
- Tools to help you—or your strategic account managers—become indispensable to key customers.
- Coaching resources to reinforce and sustain learning for long-term impact.
- Networking opportunities to benchmark and exchange best practices across industries.
Individual Competency Assessments
Ensure your time and resources are focused where they will have the greatest impact. SAMA assesses individual SAMs to identify competency gaps and collaborates with you to develop targeted action plans, supported by customized or ready-to-deploy training solutions.
SAMA Academy / Training
(In-person, live online, and self-led online)
Strategic Account Manager Certification (CSAM)
- I want to earn my CSAM through public SAMA Academy courses.
- I want to certify my SAMs with a customized private training program.
- Our organization has — or is developing — an internal SAM certification program, and we’d like to integrate certification through SAMA.
Customized Training & Consulting
As a global community of practice, SAMA connects you with a vast network of consultants, academics, and practitioners who bring proven expertise in every facet of strategic account management. Our experts deliver the skills, knowledge, and strategies needed to improve performance and drive sustainable business results.
For more information, contact info@strategicaccounts.org.
The Dream Team
At SAMA, we only partner with organizations that demonstrate proven excellence in their field. Each of our training partners has been thoroughly vetted by leading companies, ensuring they deliver knowledge and training that drive measurable results — expertise you won’t find anywhere else.
