A program assessment sets the foundation for improvement.
Even the most successful SAM programs need periodic evaluation. In fact, 79% of sales organizations have had to rebuild their key account programs at least once in the past seven years due to underperformance, according to Gartner Research. SAMA’s Program Assessment delivers data-driven insights to help you optimize your SAM program from the start—focusing your investments and efforts where they matter most to protect and grow your most valuable customer relationships.
SAMA’s Program Assessment
SAMA’s Program Assessment quantitatively measures the maturity and effectiveness of your SAM program across nine key enablers — from program metrics and KPIs to account selection and deselection. The results provide a clear roadmap to guide resource allocation, ensuring your investments are focused where they’ll have the greatest impact on business results.
Pricing
- Corporate and Enterprise Members: Free option with active membership
- Corporate Members: $5,000
- Individual Members: $6,500
Non-members: $8,000
For more information and to get started, please email Christine Army at army@strategicaccounts.org.