2026 SAMA Pan-European Conference

Drive strategic growth across global accounts through deeper alignment, smarter insights, and value co-creation.

2026 SAMA Pan-European Conference

13-14 October  |   Dublin, Ireland

In a world shaped by volatility — from shifting trade alliances and tightening budgets to evolving expectations from your most strategic customers — account management has become more than a function. It’s a competitive differentiator.

Join us in Dublin for SAMA’s 2026 Pan-European Conference, where strategic account professionals from across Europe and around the globe will gather to confront today’s defining question:

How do we deliver sustained value to our most critical customers in a time of continuous change?

What to Expect:

  • Precision-Driven Strategy. Learn actionable frameworks for aligning internal resources around your most valuable accounts — because misalignment is too costly to ignore.
  • Peer-Led Insight. Hear from European and global practitioners who are successfully navigating today’s challenges — economic, geopolitical, and organizational.
  • A Growing European Community. Be part of the movement as SAMA deepens its roots in Europe. Connect with peers who share your urgency and ambition to strengthen strategic customer relationships.

Your most important customers are counting on you — not just to deliver, but to lead. The organizations that thrive will be those that invest now in building trust, resilience, and joint value with their strategic accounts.

At SAMA, we’re building a community that’s ready to rise to this challenge — together.

 

A white pedestrian bridge crosses a river lined with colorful buildings, trees, and people, reflecting in the calm water under a partly cloudy sky at sunset.

Conference Venue

Hyatt Centric The Liberties Dublin
Dean Street, Dublin, D08 W3X7, Ireland Tel:+353 1708 1999 Hyatt Centric The Liberties Dublin website
Reservation Cut-off:  The cut-off for reservations is Monday September 28, 2026 by 5:00 PM local hotel time or when the SAMA block of rooms are full.
Cancellation Policy:  Cancellation is 11:59 PM local hotel time 2 days before arrival, or pay 1 night fee. Credit card required.

“An intimate setting with the possibility for the audience to interact with speakers and each other. Plenty of networking opportunities in breaks and over the dinner event. Great selection of topics and speakers with applicable use cases.”

– Pan-European Conference attendee

2026 Conference Pricing

Super Early Bird Price

(prior to 31 July 2026)
  • Corporate Member = €1,350
  • Individual Member = €1,500
  • Non-Member = €1,600

Early Bird Price

(31 July - 11 September 2026)
  • Corporate Member = €1,500
  • Individual Member = €1,650
  • Non-Member = €1,800

Full Price

(after 11 September 2026)
  • Corporate Member = €1,700
  • Individual Member = €1,800
  • Non-Member = €2,000

Thank you to our sponsors: