Catherine has over 15 years’ experience as both a leader and individual contributor of account management and customer success teams.
Her experience spans European and US markets and multiple industries including professional services and manufacturing.
Most recently she has used her experience to help others develop their careers. For the past seven years she has taught business psychology and neuroscience to over 20,000 professionals on five continents — helping each of them reach their full potential as people and sales leaders.
Today, she combines this knowledge and experience to head Corporate Visions’ training team. In that role, Catherine leads an expanding team of global consultants as they coach clients to find and tell their best story.
A graduate of the Ecole Polytechnique and Telecom ParisTech, Marc Darmon is a recognized leader in the technology, defense and security industries. He has spent most of his career in senior leadership roles in the Thales group.
Marc Darmon is Senior Vice President Europe & International Organization since October 2023.
Marc Darmon began his career in 1988 in Alcatel, where he held a number of engineering roles before being promoted to head of the company’s Defence Networks activity. In 1998 he joined the Thales Group as Infrastructure Networks Director and was subsequently appointed to more senior operational and strategy roles.
In 2004 he was appointed head of Joint Systems business, which combined Thales's communication networks and broadcasting systems activities. In 2006, Marc Darmon was successively appointed Managing Director of the communications business, Senior Vice President of the Naval Division, and finally Senior Vice President of the Group’s Audit & Internal Control function in 2010. In September 2012, Marc Darmon was appointed Chief Executive Officer in charge of Secure Communications and Information Systems, and joined the Executive Committee of Thales.
Additionally, he is Chairman of the French security industry representative bodies, Conseil des Industries de la Confiance et de la Sécurité (CICS) since 2014, and the Comité stratégique de filière pour les Industries de Sécurité since 2018.
Hervé Debaecker, Chief Methodologist and COO at Perfluence, is one of the world’s most respected experts in strategic sales and influence management. He leads the RiiM (Relationship Intelligence & Influence Management) Collective, which operates as a living lab for strategic sales and ERCM (Enterprise Relationship Capital Management) evolution. It brings together senior associate partners, expert practitioners, and client contributors around a common mission: to advance the field of influence and ecosystem-based sales through collaborative intelligence, experimentation, and continuous learning.
The RiiM Collective actively contributes to international events and conferences across the globe, delivering keynotes, masterclasses, trainings, and high-level interventions on influence, complex sales, negotiation, and ecosystem management. In parallel, it maintains a strategic intelligence service to monitor, interpret, and anticipate the major trends shaping the future of B2B sales, negotiation practices, and key account management.
The collective also organizes a continuous cycle of high-level webinars, executive learning sessions, and custom workshops throughout the year. This effort includes the Annual RiiM Conference, sponsored by Perfluence and held every year for the past 17 years. The conference is a flagship event that gathers practitioners, researchers, and executives to exchange insights, challenge assumptions, and shape the future of influence-based selling and strategic sales.
Joshua is a B2B sales and marketing expert and thought leader with over 15 years of experience facilitating and accelerating strategic transformation in Canada and globally.
Joshua’s background in marketing, finance, sales, and sales enablement; experience in a broad range of industries, including healthcare, media, and technology; and research in sales, general business, psychology, communications, and customer behavior allows him to bring insights and innovative solutions to his clients’ challenges.
His signature strength is the ability to combine deep assessment and understanding of a client’s current state, and develop innovative, transformational road maps to guide them forward. As a facilitator, his ability to take complex concepts and turn them into pragmatic, applicable learnings helps accelerate change in individuals and their organizations.
His belief that sales teams are a critical, differentiating asset for organizations in a world of commoditization and automation shapes his work of installing outside-in thinking.
In 2019, Josh earned his master’s degree in Leading Sales Transformation from Middlesex University. With a focus on the challenges faced by sales professionals in an increasingly disrupted world, and building on his first master’s degree in Applied Communications, Joshua has created a practice that:
Creates differentiating customer conversations.
Enables sales teams to engage in powerful and co-creative dialogue.
Equips leaders to lead and coach teams in an ambiguous world.
Develops the capability to quantify and communicate customer value.
Not just an armchair consultant, Joshua has demonstrated a willingness to roll up his sleeves and get the work done with his clients, which he has done at some of the world’s leading organizations, including Abbott Diagnostics, Johnson & Johnson, Bell Canada, Yellow Pages, Nokia Software, Kijiji (an eBay company), Ricoh, 3M, and Nokia/Microsoft, among others.
Josh is based in Toronto, Canada.
André Dubé is Senior Vice President, Sales and Operations at Wajax, where he has been a key architect of the company’s transformation in Strategic Account Management. Since joining Wajax, André has held progressive leadership roles across Supply Chain, Operations, and Sales, culminating in his current position on the Executive Committee. This cross-functional journey has given him a deep understanding of how to align commercial strategy with execution on the ground.
A long-time champion of customer-centric growth, André launched Wajax’s enterprise Strategic Account Program in 2016, a program that earned the 2020 SAMA Award for Best Young SAM Program. Under his leadership, Wajax’s approach to Strategic Accounts shifted from a traditional distribution model to a solution-driven, value-led platform focused on engineered solutions, technical services, and sustainable growth.
André brings a practical, performance-oriented perspective to SAM, grounded in real-world execution across complex industrial markets, and in how strategic customer programs can become a catalyst for broader enterprise growth.
Imran Farid is a seasoned healthcare executive with deep expertise in strategic account management, global partnerships, and enterprise transformation. As General Manager for International Accounts at GE HealthCare, he leads high-impact collaborations with leading providers across Europe, driving value beyond technology through integrated solutions in imaging, digital health, financing, and clinical innovation.
With a proven track record in building multi-dimensional partnerships, Imran specializes in aligning GE’s capabilities with customer strategies—focusing on outcomes, operational efficiency, and long-term growth. His leadership has been instrumental in shaping strategic engagements with national health systems, private hospital groups, and diagnostic networks.
Imran brings a unique blend of commercial acumen, strategic foresight, and stakeholder engagement, making him a key voice in advancing value-based healthcare across global markets.
Andrew Middleton is the Enterprise Account Management Director for GE Healthcare’s International region and has spent the past 11 years leading the development, delivery & implementation of the strategic account management approach at the company. A commercial leader with more than 25 years of healthcare industry experience, Andrew has also worked in strategic marketing & product management, market research, business analytics, account management, and sales. He holds a bachelor’s degree and a postgraduate diploma in marketing, as well as a master’s degree in psychology. Andrew is based in London, England.
Jacques Orbach serves as Head of Strategic Business Program at Endress+Hauser Group, where he leads a diverse team of contract managers, price managers, and business analysts. With over 20 years of experience in the industrial automation industry, Jacques drives the implementation of critical business processes focused on strategic account management, contract management, and pricing management.
His career at Endress+Hauser spans more than two decades, including 18 years as a strategic account manager where he built long-term customer relationships based on technical expertise and business acumen. This extensive customer-facing experience provides him with unique insights into developing effective pricing strategies that align with customer needs while delivering business value.
Jacques is known for his entrepreneurial approach to business challenges and his ability to build organizational excellence. His work centers on three core pillars: driving business growth, developing people, and building organizational excellence — principles that inform his approach to strategic pricing and value creation. His combination of deep industry knowledge and customer relationship expertise makes him particularly effective at developing pricing strategies that reflect true market value.
Since she joined ZS in 2006, Namita has worked primarily in the life sciences industry. She leads ZS’ Healthcare Ecosystems Practice Area, helping companies design and implement organized customer and B2B strategies. She is also a member of ZS’ Healthcare Leadership Forum, helping to drive interconnections and partnerships in the complex and evolving healthcare ecosystem.
Namita is an expert in customer model strategy, design, and effectiveness. In the last decade, she has been involved in numerous customer model transformations, focusing on implementing innovations related to local healthcare deployments and KAM transformations.
Namita co-authored eight of the 16 chapters in ZS’ book on KAM excellence in life sciences and codeveloped ZS’s offerings on First Line Manager Excellence and Sales Rep Customer Engagement Quality.
She has been a visiting faculty at the Kellogg School of Business at Northwestern and at the Indian School of Business to teach sales manager excellence. She has conducted hundreds of qualitative customer research interviews, led several focus groups, and overseen dozens of observational field rides with sales and KAM personnel.
Marcus Redemann is helping national and international companies to develop, introduce or transform their strategic account management. Together with colleagues from Mercuri International he found his passion for taking account management organizations to the next level. In addition, he likes to work with customers on value-based selling, social selling and AI strategies to ensure sales excellence.
Marcus is well-known as an author of articles, books, and podcasts for sales and account management excellence. Inspiring people as a keynote speaker is both highly enjoyable for Marcus and gives him further opportunities to make use of his capabilities. Customers benefit from his 25 years of experience in sales and account management in different industries and various competitive landscapes. He taught sales management for 10 years in an MBA leadership program. Prior to his sales, consultant, and trainer positions, he worked as journalist for newspapers and radio stations.
Marcus is a true believer in strategic account management. “It should be at the forefront of every leader’s mind to ensure competitive advantages.” In his spare time, he enjoys reading, traveling, and is passionate for James Bond movies.
As CEO of The Summit Group, Phil is a recognized thought leader on value creation and business relevance. He has worked with some of the world’s largest companies as a coach, mentor, consultant, and advisor to top leaders across a range of industries in over 45 countries.
Phil has served on the Board of Directors for the Strategic Account Management Association (SAMA), and he sits on the boards of several companies and nonprofits.
He is also a co-founder of The International Journal of Sales Transformation, based in London.
Phil has written for, or been cited in, the Wall Street Journal, the National Account Management Journal, the Los Angeles Times, Inc., and Fast Company, as well as in several best-selling books, including Adversity Quotient and The Power of Purpose. He is currently involved in a research initiative related to character science for sales. He is the co-author of the book Relevance: Matter More and is a contributing author to The Crisis of Disengagement: How Apathy, Complacency, and Selfishness Are Destroying Today’s Workplace.
His career includes key leadership positions in the telecommunications industry. Phil also teaches in various university and executive education programs and has master’s degrees in business administration and telecommunications science. He is currently working on his doctorate at Middlesex University in London.
Phil resides in Minneapolis, Minnesota and Santa Barbara, California.
