AI is changing strategic account management by making information, analysis, and content available to everyone. But one competitive advantage remains uniquely human — trusted business relationships.

In this engaging 75-minute breakout, bestselling author and relationship capital expert Ed Wallace demonstrates how strategic account managers can use AI to become more effective while building the authentic customer relationships that competitors cannot duplicate. Through practical stories, including the memorable lessons from “Max the Taxi Driver,” participants will learn how to strengthen trust, elevate their personal brand, and become the value proposition behind their company’s brand.

Participants will learn how to:

• Apply the timeless relationship lessons from “Max the Taxi Driver.”
• Build Relationship Capital® that creates lasting customer loyalty and competitive differentiation.
• Use active listening to uncover a customer’s Relational GPS® and deepen strategic relationships.
• Know when AI adds value — and when empathy, judgment, and authentic conversation should lead the way using the EYE Test.
• Leave with practical ideas they can apply immediately to strengthen customer relationships.

As AI becomes a standard business tool, authentic relationships will become an organization’s greatest competitive advantage.