Executive sponsorship can be a powerful catalyst for strategic account growth — or, when poorly orchestrated, create more friction than value. In this highly interactive session, participants will share real-world best practices, hard-earned lessons, and common missteps in engaging C-suite executives in support of strategic client relationships.

Together, we’ll explore how to build effective sponsorship programs, optimize executive engagement at the right moments and at the right levels, and create the internal agility required to deliver differentiated value externally. Participants will leave with practical, actionable ideas they can immediately apply to strengthen executive sponsorship and elevate their most important customer relationships.