Key Organizational Success Factors
The importance of having systems and processes in place that support and enable the SAM in the creation of long-term, mutual value with strategic customers cannot be overstated. Based on […]
Five Fundamental Truths: How B2B winners keep growing
Our latest B2B Pulse Survey reveals that across all sectors and regions, market leaders continue to experiment, invest, and commit to omnichannel sales as the path to sustainable growth.
AVI-SPL: A Model of excellence in C-suite support and engagement
From initiating their program through its maturation, learn how AVI-SPL’s executive team provided significant stewardship, mentorship, and support to both their program and their customers, as a testament to their […]
The Only SAM Metric that Matters: Business value
In this keynote from the 2022 SAMA Annual Conference, the following executives share their insights and experiences in strategic account management: Jim Ford, Chief Executive Officer at Solecta and Chairman […]
Keynote: The Experience Mindset — Changing the way you think about growth
Tiffany Bova highlights the critical role of customer experience as a key competitive advantage, urging sales professionals to adopt a beginner’s mindset and continuously adapt to evolving technology and expectations. […]
SAM as a Business Initiative
Geoff Williams’ wealth of experience and wisdom shines bright as he unravels the intricacies of strategic account management’s role as a true business initiative, providing valuable insights for both seasoned […]
From Beginning to Winning: Critical building blocks for building and sustaining a strategic accounts program
This 60-minute session will outline elements necessary to launch and sustain an effective SAM program. Four critical building blocks will include: Why do you need a SAM program? What critical […]
From Executive Sponsorship to Executive Engagement: Having the right sponsor can accelerate impact in your strategic account management journey
Clarifying the executive sponsor role, behaviors (internally and externally), and expectations is critical to leverage the role as an accelerator and create executive accountability within the account team.
The End of Competitive Advantage with Rita McGrath
Joining today’s episode is Rita McGrath, a bestselling author and distinguished faculty member at Columbia Business School, where she’s the Academic Director in Executive Education. Rita’s groundbreaking book, “The End […]
A Procurement Conversation with Miguel Gonzalez of DuPont and Tom Derry of the Institute for Supply Chain Management
This video offers a buy-side perspective on procurement and strategic sourcing, focusing on CxO-level engagement and strategies. It provides insights into how organizations approach sourcing decisions and align procurement strategies […]