The importance of having systems and processes in place that support and enable the SAM in the creation of long-term, mutual value with strategic customers cannot be overstated. Based on decades of benchmarking with the world’s most strategic customer-centric companies, SAMA has developed a robust, repeatable process for supporting and enabling the strategic account manager and the value-creation process.
Take a closer look at SAMA insights and SAMA fundamentals to begin learning from us as your organization progresses.