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Thank you to all who joined us in Phoenix for the 2026 SAMA Annual Conference — the premier event for forward-thinking strategic account management professionals. We hope the conversations, connections, and collaborative experiences sparked new ideas and provided practical insights you can apply across your strategic customer relationships.
Held at the Arizona Biltmore — a luxurious desert oasis — SAMA’s flagship event explored the frontiers of what’s possible, curated a network of experts, practitioners, and peers who understand the urgency of strategic growth and customer value creation. Through dynamic keynotes, in-depth case studies, and highly interactive sessions, attendees explored what’s next in strategic account management — from digital enablement and ecosystem partnerships to innovative collaboration models and customer co-creation.
Past attendees have included organizations such as:
Conference Keynote Speakers
Monday Keynote
Beyond Grit: The art & science of collective resilience
Liz Bohannon
Tuesday Keynote
Adaptive by Design: How AI is reshaping strategic account management
Richelle Deveau
Wednesday Keynote
High-Stakes Alignment: The missing link between strategic accounts and innovation
Adrian Davis
Register with Early Bird Pricing for 2027!
Bring your team!
Save $100 per person at every level when you register for groups of 8 or more paid attendees.
Thank you to our sponsors:
