From Beginning to Winning: Critical building blocks for building and sustaining a strategic accounts program

This 60-minute session will outline elements necessary to launch and sustain an effective SAM program. Four critical building blocks will include:

• Why do you need a SAM program?
• What critical success factors should you consider in your program blueprint?
• How do you build a program to address these critical success factors?
• How can you create value, so your customers feel the impact?