AI is everywhere in the conversation, but how much of the promise is becoming real in key account management? This session takes an honest look at where AI adoption in KAM stands today, drawing on real examples and evidence from organizations putting it into practice.
We’ll explore how teams are using AI to support account planning, customer insight generation, and relationship development, and what kind of value they’re actually seeing. You’ll hear about successes, challenges, and lessons learned from early adopters who are testing the limits of what AI can do for strategic account management.

Attendees will leave with:
• A grounded view of how AI is really being used in KAM organizations.
• Examples of measurable impact (and where results are still emerging).
• Practical insights to guide your own AI journey in account management.

Join this session to separate the hype from reality, and see where AI is truly starting to make a difference in how we manage and grow strategic accounts.