John Shulman is an internationally recognized expert on negotiation, sales effectiveness, and game-based learning. John has worked with some of the world’s largest purchasing organizations and has a deep understanding of how they are structured, how they think, and what they require to build collaborative partnerships with strategic suppliers. He has also worked with dozens of the world’s largest sales and account management organizations to develop and implement effective sales and negotiation strategies.
Through this work, John has developed realistic online simulations used by large organizations globally to upskill their strategic account managers and sales professionals. Iconic characters in the online simulations employ common purchasing tactics used to frustrate account managers and sales professionals. The simulations provide a safe space for account managers and sales professionals to build and practice their skills while they learn proven techniques for converting purchasing from adversaries into allies. The realistic simulations offer coaching insights and generate data analytics that diagnose team and organizational strengths and gaps to be addressed.
With a bachelor’s degree from Harvard College and a juris doctor from Harvard Law School, John has worked with leaders in the field of negotiation. He has worked with the United Nations, the Harvard Program on Negotiation’s Middle East peace project, and numerous governments. John is also an award-winning author and filmmaker, and he played professional soccer in Asia.
John is the president of performance improvement firm Alignor and can be reached at jshulman@alignor.com.
