2026 SAMA Annual Conference Session

Session 306 – Navigating AI Powered Procurement: How to stay competitive and win

Date(s):
  • May 18, 202611:45 am1:00 pm
  • May 19, 20264:15 pm5:30 pm
Session Info:
Track: Trends in Strategic Account Management

Like it or not, we have entered the age of AI. What does that mean for you? It means procurement at your accounts is using AI tools, and not in a friendly way. AI is changing the game for procurement organizations, who are entering a fevered dream state of access to limitless information and sophisticated tools they can use to pressure suppliers — from price pressure to changing expectations on responsiveness, quality, assurance of supply, and other elements of supplier scorecards. Simply put, business as usual is no longer a viable option.

Join us for a deep dive into the world of procurement’s use of AI models and tools! Learn how accounts are using AI to increase their leverage over suppliers and drive business outcomes. Discover how you can use these insights to challenge account assumptions and influence decision-making in your favor. In this interactive, hands-on workshop, you will apply a proven framework and tools that help you overcome adversity created by account pressure from AI tools and models to find new opportunities to grow your business and deliver greater value for your organization. You will participate in realistic online simulations where you “role play” account use of AI tools to pressure you. This interactive and practical workshop is led by negotiation experts with decades of experience working with both strategic account and procurement organizations, including recent encounters with the latest AI-enabled pressure tactics. You will be able to apply the methodologies and tools from the workshop right away to overcome AI-enabled account pressure and unlock new value going forward.

Objectives:

  • Understand the latest and most impactful uses of AI tools and models by procurement organizations.
  • Identify weaknesses and vulnerabilities in procurement’s use of AI tools and models.
  • Apply proven techniques to achieve objectives despite adversity created by use of AI tools and models.
John Shulman

John Shulman

President

Alignor

Read more
Pem Shulman

Pem Shulman

Director of Strategic Relationships

Alignor

Read more