The winter issue of Velocity focuses on SAMA’s ecosystem, emphasizing collaboration and innovation in strategic account management. It addresses key challenges like leadership strategies, smarter pricing for renewals, and AI ethics. Readers can gain insights to enhance practices, emphasizing the importance of building trust and relationships as we approach 2025.
To navigate today’s ever-changing marketplace, modern SAM practitioners need to lead with agility and view strategic account management as a business imperative — themes we are excited to explore at the SAMA 2024 Annual Conference in Miami, FL, at the legendary Fontainebleau Miami Beach hotel, May 21 – 23.
Denise Freier, President and CEO at Strategic Account Management Association (SAMA), and Dino Bertani, Vice President, Head of Alliance Management at Zealand Pharma, talked about what’s shaping the role of KAMs/SAMs in today’s business arena, and how Sales and KAM/SAM leaders can enable KAMs/SAMs to meet current and future customer needs.
Ask these discovery questions to train and elevate your SAMs to greatness.
The ever-shifting landscape of the digital economy has created a new demand for solutions to emerging problems, representing both a threat and opportunity for strategic account managers.
Seven key drivers of strategic account management to helps SAMs leverage customer insights and co-create value in the face of industry disruptions.
Six skill sets that capture what account managers must master to do right by their own firms and their customers.
