The winter issue of Velocity is here, and it’s one you won’t want to miss! In Human Connections: Building Trust, Driving Innovation, we explore the heart of SAMA’s ecosystem — a thriving network built on collaboration, trust, and innovation.
This issue tackles some of the most pressing challenges and opportunities in strategic account management today. From fostering internal alignment to transforming how we approach renewals and relationships, every article provides actionable insights to enhance your SAM practice. Whether you’re looking to refine your leadership approach or dive deeper into the ethical complexities of AI in business, there’s something here for everyone.
Highlights from this issue include:
- Lessons in Leadership: Proven strategies and wisdom for overseeing a successful SAM program.
- Level Up Your Next Renewal with Smarter Pricing: Practical advice for maximizing value in renewals.
- Unlearning Discovery: New research on why B2B sales must evolve.
- Relationship Equity: Stakeholder management strategies to minimize risk in uncertain times.
- AI Ethics: An exploration of the ethical dimensions of artificial intelligence in business.
- Weaving the Science of Relationship Metrics: Leveraging data to strengthen partnerships.
As we step into 2025, let’s embrace the opportunities ahead with the power of collaboration and connection. Together, we can chart a path toward growth, innovation, and enduring partnerships. Start your journey by diving into the winter issue of Velocity today.
Want to unlock the full potential of strategic account management? Explore the benefits of SAMA membership and join a global community driving transformative results.
