Executive Conversation Series — Part 3: Research and Preparation for C-Level Meetings

In Part 3 of the recent Executive Conversation series, SAMA President & CEO Gordon Galzerano sits down once again with Jacques Sciammas, President of Selling to Executives, to explore the art of preparation when engaging with the C-suite. This episode dives deep into how sellers can decode executive priorities, conduct meaningful research, and align their approach to deliver true value in every meeting. Jacques shares hard-hitting insights on:

• Why 80% of executives say sales meetings offer no value.
• The critical gap in perception between sellers and executives.
• How to use public (and private) company information to sharpen your pitch.
• New, non-traditional KPIs that are reshaping executive focus.

If you want to show up prepared, speak the language of the C-suite, and accelerate your executive engagement strategy — this is a must-listen. Don’t forget to subscribe for more episodes from The SAMA podcast.