Complex B2B deals demand pricing strategies that work across customer tiers, long sales cycles, and diverse global markets. In this session, you will learn how to maintain profitability and consistency while meeting different customer needs. We will cover how to segment and adapt pricing for distributors, end-users, and partners without losing coherence. We will also cover how to keep pricing relevant during lengthy negotiations and adjust to shifting market conditions without compromising value. You will gain practical tools to balance pricing consistency with local cost, competitive, and regulatory realities.