Experts in Value is a global consulting firm led by Todd Snelgrove, former Global Vice President of Value Advisory at SKF. With over 20 years of experience, Todd helps B2B companies shift from price-based selling to value-based growth strategies. He pioneered the Total Profit Added™ (TPA™) methodology and has led successful engagements across sectors — industrial, software, healthcare, fintech, and services — for companies such as SAP, GE Digital, and ABB. A Certified Sales Leader and Vistage Trusted Advisor, Todd partners with companies and sales teams to quantify, price, and capture the value they create — through innovative business models, value guarantees, outcome-based selling, and servitization. His work is featured in Harvard Business Review, MIT Sloan, and the Journal of Revenue and Pricing Management. His bestselling book, “Value First Then Price,” offers a practical blueprint for value-based selling. Todd also teaches at leading business schools, including Harvard, IMD, Kellogg, ESADE, and London Business School.
