Artificial intelligence is transforming how professionals generate insights and create business value. For strategic account managers, AI can accelerate research, sharpen account insights, and support stronger strategic decisions for their customers. However, over reliance on AI can also weaken critical thinking and introduce risks when managing complex accounts where judgment and context matter.

In this interactive session, participants will learn how to use AI as a strategic thinking partner rather than a substitute for expertise. Through group discussion and engaging exercises using your organization’s chosen AI tool, attendees will identify common cognitive traps and apply a simple framework to use AI with greater discipline and accountability while also maintaining the critical thinking needed to manage complex accounts and opportunities.

Topics covered:

• Recognize the real-world business value created by generative AI for strategic account managers.
• Understand the different levels of critical thinking and map how AI enables new forms of cognitive offloading at each level.
• Identify prominent cognitive biases associated with AI-generated insights and how to challenge them.
• Learn a simple process for engaging generative AI tools and incorporating their outputs into your own work