2026 SAMA Annual Conference Session

Session 301 – AI in Action: Transforming strategic account management

Date(s):
  • May 18, 202610:00 am11:15 am
  • May 19, 202612:00 pm1:15 pm
Session Info:
Track: Trends in Strategic Account Management

Artificial intelligence (AI) is no longer a future concept; it’s a present-day differentiator in strategic account management. At last year’s conference, AI was the hot topic. This year, we’ll go beyond the buzz and explore how TreviPay has put AI into practice to streamline account management processes and empower teams and our organization to work more efficiently.

This session will highlight enterprise-level applications of AI that reduce manual effort, improve data visibility, and support more informed decision-making. We’ll share examples of how AI tools are helping account managers prioritize better, personalize client interactions, and stay ahead of client needs, without increasing workload.

We’ll share practical examples from TreviPay’s journey, including lessons learned, measurable impact, and how AI is reshaping the role of account managers in complex B2B environments.

Key takeaways:
• How AI is being used to enhance strategic account planning and execution.
• Real-world examples of AI tools improving client outcomes at TreviPay.
• Frameworks for integrating AI into account management workflows.
• The evolving role of account managers in an AI-enabled enterprise.

Joe Marsh

Joe Marsh

Director, Account Management

TreviPay

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