Traditional advisory boards are no longer enough. Learn how continuous engagement and a spoke-and-wheel advisory pod model drive compliance, accelerate insight, and create strategic value in life sciences.
Lessons from Arcadis on building consistent, insight-led client engagement.
AI-driven sales training can create confident reps without improving real performance. Learn why “AI sales hallucinations” may be holding your team back — and how to fix it.
Curious about what sets award-winning SAM programs apart? Get a preview of the 2026 SAMA Excellence Awards categories, read inspiring insights from recent winners, and learn how to submit your program’s achievements.
SAMA’s 2025 Pan-European Conference revealed how strategic account management is redefining growth in an era of AI, complexity, and collaboration. From trust-based leadership to ecosystem innovation, discover the insights and case studies shaping the next generation of SAM excellence.
What makes SAMA’s Pan-European Conference a must-attend event? Past participants say it’s the unparalleled global perspective, the cross-industry insights, and the chance to engage in meaningful conversations that inspire action. Read what attendees shared about their experience at last year’s conference — and see why PEC 2025 is the place to be.
Wajax’s transformation from a fragmented legacy distributor into a customer-centric growth engine offers a clear example of what good looks like in strategic account management. Discover how bold leadership, executive sponsorship, and SAMA’s resources helped turn vision into value.
