Every year, SAMA’s Pan-European Conference (PEC) draws together the brightest minds in strategic account management. It’s a chance to learn, share, and network with peers across industries who are tackling the same challenges you face and finding innovative solutions.
Don’t just take our word for it. Here’s what last year’s participants had to say:
Expand Your Perspective Beyond Your Industry
“For me, the main benefit of attending the SAMA Pan-European Conference is knowing beyond your own industry,” said Rakesh Vashishta, Global Head of Commercial Excellence & Data Analytics at DKSH. “The conference allows me to talk to my colleagues from animal health, diagnostics, MedTech, and financial industries. It really gives a huge opportunity to interact with people across industries, learn from their experience, and share my own.”
Gain a Truly Global View
“What I love about the Pan-European Conference is, really, the global perspective. I find that the European delegates here have a much broader, much more global view — I think because they’re forced to. Whereas, in North America, the market is so huge, many times there’s just a bias to the North American perspective,” shared Adrian Davis, President and CEO of Whetstone Inc. “[At SAMA’s Pan-European Conference] you have top thinkers and thought leaders who are very open to share their tips, tricks, and experiences. And again, they’re doing this from a global perspective. I think it just helps stretch the imagination in terms of what is actually possible with your global customers.”
Engage Deeply in Intimate Conversations
“The key benefits of attending the SAMA Pan-European Conference are really the engagement with other professionals,” noted Shakeel Bharmal, Senior Vice President at The Summit Group. “It’s a very intimate setting. You have a room where you can actually drive conversation, and I find that the people here are ready to lean in. They’re looking at the issues facing strategic account management from a lot of different lenses — globally, culturally, politically, and geopolitically. And I think it’s the right place to have those conversations.”
Apply Fresh Insights to Your Business
Susana Lapuente, Executive Director of Global Sales Excellence at Elanco, emphasized the practical takeaways: “The benefits of attending SAMA Pan-European Conference are three things from my perspective. One is connecting with people across diverse industries. The second is listening to the topics and reflecting on what I can apply in my day-to-day business. The third is bringing connections with a growth mindset — thinking out of the box on what we can continue to apply to grow our business and be a better partner for our customers.”
Learn From Real-World Practitioners
“SAMA’s Pan-European Conference brings the real benefit of getting together with practitioners from Europe who are deeply immersed in strategic account management within their own companies,” said Max Walker, Principal at The Summit Group. “There really is no substitute for getting together with people that have seen this and done this in the real world and learning from peers. I’d encourage anybody to attend. It’s probably the best chance I’ve come across to connect with peers, learn from experts, and take away practical tools to elevate your own SAM or KAM program.”
Discover Emerging Trends and Technologies
“So, this was my first time at SAMA’s Pan-European Conference, and it has been an amazing experience,” recalled Khushtar Pandit, KAM Data and Tech Lead at ZS Associates. “To hear industry leaders talk about the different things they are doing for SAM account planning processes and the technologies they’re bringing…this was especially exciting for me because I got to talk about generative AI for SAM and introduce this new technology to our SAM community. The response has been great. Just sitting at a roundtable with industry leaders — that conversation itself is a huge value. The network we are creating goes beyond SAMA.”
Be Part of PEC 2025
The 2025 SAMA Pan-European Conference — 22-23 October 2025 in Paris — promises to deliver the same, and more. With sessions designed to spark new thinking, practical tools you can apply immediately, and networking opportunities that turn into long-term partnerships, this is your chance to move your SAM program forward.
Explore the 2025 sessions, speakers, and register now to join the community shaping the future of strategic account management. See you Paris!
