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Financial/Business Acumen

CORE 4 – Managing the Customer Relationship and Value Journey
October 13 – 14, 2026

CORE 4 – Managing the Customer Relationship and Value Journey

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E17 – Why Now: Create urgency with business decision-makers and drive them to decide now, not later
September 15 – 16, 2026

E17 – Why Now: Create urgency with business decision-makers and drive them...

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E16 – Monetization of Value
October 07 – 08, 2026

E16 – Monetization of Value

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CORE 4 – Managing the Customer Relationship and Value Journey
June 30, 2026 – July 01, 2026

CORE 4 – Managing the Customer Relationship and Value Journey

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CORE 4 – Managing the Customer Relationship and Value Journey
March 18 – 19, 2026

CORE 4 – Managing the Customer Relationship and Value Journey

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CORE 4 – Managing the Customer Relationship and Value Journey
November 18 – 19, 2025

CORE 4 – Managing the Customer Relationship and Value Journey

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E2 – Buyer’s Perspective: Create, communicate and quantify value for CxO impact
January 01, 2025

E2 – Buyer’s Perspective: Create, communicate and quantify value for CxO impact

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Blog

How to Sell Innovative Ideas (When Everyone’s Terrified to Take Risks)

By Brian Doyle, President, Holden Advisors Business decisions are usually made by decision makers at two ends of a spectrum. At one...
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Blog

How to create financially quantified value propositions in six (actionable!) steps

In this post, the first in a series, Prof. Malcolm McDonald offers a simple framework for creating financially quantified value propositions for strategic and key accounts.

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