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E2 – Buyer’s Perspective: Create, communicate and quantify value for CxO impact

Date(s)
(Online, Self-led)
Self-led workshop
Fees
  • Corporate Member = $1,990
  • Individual Member = $2,090
  • Non-Member = $2,390

Certification eligibility:

Yes

Presented by:

Corporate Visions Inc. (CVI)

Led by a seasoned executive who has spent a career on the other side of the desk – where your customer sits – this session shares a buyer’s perspective on how investment decisions are made. You’ll gain strategies for engaging executive-level buyers and effectively positioning the business value of your solution. Course Requirements: Willingness to participate in role-playing exercises.

CSAM candidates may take this online course in place of the in-person presentations available at SAMA Academies.

The online course includes online video modules, simulations, and exercises to be completed at the participant’s own pace, within a six-week period. The exercises, once completed, will be evaluated by a top procurement executive. This executive will provide personalized feedback on performance and offer suggestions for improvement.

*CSAM candidates must to complete all exercises within the six-week time frame in order to earn credit towards the Certification program.

 

Competency
  1. Strategic Account & Opportunity Planning
  2. Joint Solution Development, Co-creation & Reaching Agreement
SAM Process

Step 1. Customer Co-Discovery & Value “Fit”

Step 2. The Strategic Account Business Value Plan

Step 3. Co-Create Value

Step 4. Mobilize & Align the Multifunctional Team

Step 5. Capture Value through Negotiating & Closing

Step 6. Execute Value & Deliver to Customer Commitments

Step 7. Realize/Expand Value through Overall Relationship & Outcome Management